We’ll walk you through the exact steps you need to follow to plan and launch skyscraper content , plus share some ideas on how you can flip the tactic to find more ways to build links to your assets.
Find content that has earned a lot of links
Using linked resources to earn links of your own dbtodata is not a new concept and generally refers to creating content that is so great that people actually want to link to it. It makes it much easier to earn links, but the problem is that you have little guarantee that your content idea will get results and, in many cases, it is guesswork.
You have to believe that the content you are about to invest heavily in is something that journalists, bloggers, webmasters (and other content creators) will want to link to.
If they don't, you will struggle to get results.
The Skyscraper Technique helps overcome this guesswork by building on content that is already successful , meaning it has already earned a lot of links.
And it’s really easy to find the best-performing content in your niche.
All you need to get started is a list of popular sites in your industry.
To create this list you can start with Semrush.
Semrush now has the fastest backlink discovery tool among major competitors, so when you search here you know you are getting the most up-to-date list of links pointing to any domain .
To guide you with an example, we will look for content that has earned a lot of links for a car dealership.
We already know that carmax.com is a popular site that ranks well for used car inquiries, and we’ll use that as a starting point.
Go to the backlink analyzer tool and select the "Indexed Pages" tab.
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You need to use some common sense and skip some results like the home page and, in some cases, specific product pages (but not always).
The Skyscraper Technique is about finding content that you could improve, and it is usually informational in nature .
In the example above, we can see that CarMax has a piece of content titled “75 Best SUVs for 2021: Ranked” that has 10,261 links from 309 unique domains.
