How to create your B2B marketing budget for the coming year

[samiaseo75]

With the end of the year approaching, not only are the holidays approaching, but also the time when every B2B Marketing Manager must face the challenge of planning, creating, coordinating, presenting and, above all, convincing about their budget for the following year. It is by no means an easy task and, for this reason, we have asked several people who are part of our community to give us their opinion on how to create the Marketing budget for the next year:

Set your goals before you think about telegram number list your budget (Joy Joelle)
joy joelle - b2b marketing budgeting tips
It's important to set a plan with ambitious goals , even if they can sometimes seem out of reach. Setting high goals means you have to go one step further to achieve them . That's why you need to define your goals before you think about your budget .

As for the budget , do a reverse funnel , analyze future numbers vs. last year's numbers , and do the math! That way, you'll see how much you have to spend to be able to reach your goals . It's also a safer way to get your budget proposal accepted by the C-level.



Flexibility is the key (Flo Broderick)
Flo Broderick
We might already consider that we are approaching a more normal scenario for our buyers , but it is still difficult to know what things will look like in the first quarter (with trade shows and conferences, for example).

We still need to decide what our big bets are and budget accordingly , but being able to change direction and have alternative sources of leads will be very important to feed our sales team with enough prospects . If you have a global marketing budget, it's also critical to get feedback from people on the ground in each country , as we're seeing very different behaviors and trends in different territories (such as North America).