Find the balance between activating and informing
Posted: Tue Dec 17, 2024 6:44 am
Let's be honest, awakening the donor in your visitor is not that easy. You don't want to show your visitor too many pages of information and prevent them from reaching the donation page in the first place. And at the same time, you don't want to show a donation page before your visitor is convinced of the social importance of your organization.
In this article I share five practical tips to optimize your website and inform your visitors in the right way and convert them into donors.
2. Engage your visitors in your mission
3. Provide a frictionless donation page
4. Provide clear suggestions for donations
5. Make it clear what the donation will be used for
1. Find the balance between activating and informing
A strong marketing plan in 4 steps
Tomorrow at 12: discover the best Christmas commercials uae telegram data of 2024 in the free webinar. Register
Is writing a marketing plan still relevant today? Despite the fact that there is something to be said for the arguments, I still believe that writing a marketing plan is necessary to be successful and to get everyone on the same page. An effective and successful plan is written in a different way than we may have ever learned.
These are the frequently heard arguments for not writing a marketing plan:
“Once your plan is ready, it is already outdated”
“Plans disappear unread into a drawer, a waste of time”
Why you should get started in my opinion? You can read that below.
1. Writing a marketing plan is a time of reflection
I see writing a marketing plan as 'a time of reflection': taking a step back and looking critically at how the market is developing and what the wishes and behavior of your target group are. What are the changes in this? What are your competitors doing, and what has changed in this? Have competitors joined or dropped out?
It is also a time to take a critical look at yourself as a company and to reflect on the true effectiveness of your marketing efforts: the performance of the website, the quality of the products and services you offer. Look at what your goals were. How are you doing? What are you struggling with?
By taking a step back and stepping out of the daily rat race , you will see where your real challenges lie, what you are good at and what you may need to improve to remain competitive. And yes, this takes time and requires discipline.
In this article I share five practical tips to optimize your website and inform your visitors in the right way and convert them into donors.
2. Engage your visitors in your mission
3. Provide a frictionless donation page
4. Provide clear suggestions for donations
5. Make it clear what the donation will be used for
1. Find the balance between activating and informing
A strong marketing plan in 4 steps
Tomorrow at 12: discover the best Christmas commercials uae telegram data of 2024 in the free webinar. Register
Is writing a marketing plan still relevant today? Despite the fact that there is something to be said for the arguments, I still believe that writing a marketing plan is necessary to be successful and to get everyone on the same page. An effective and successful plan is written in a different way than we may have ever learned.
These are the frequently heard arguments for not writing a marketing plan:
“Once your plan is ready, it is already outdated”
“Plans disappear unread into a drawer, a waste of time”
Why you should get started in my opinion? You can read that below.
1. Writing a marketing plan is a time of reflection
I see writing a marketing plan as 'a time of reflection': taking a step back and looking critically at how the market is developing and what the wishes and behavior of your target group are. What are the changes in this? What are your competitors doing, and what has changed in this? Have competitors joined or dropped out?
It is also a time to take a critical look at yourself as a company and to reflect on the true effectiveness of your marketing efforts: the performance of the website, the quality of the products and services you offer. Look at what your goals were. How are you doing? What are you struggling with?
By taking a step back and stepping out of the daily rat race , you will see where your real challenges lie, what you are good at and what you may need to improve to remain competitive. And yes, this takes time and requires discipline.