NLA stands for National Library of Australia, but which record are we looking at?
Poorly structured URLs are confusing to search engines and crawling bots. If the URL doesn't tell you what's on the page, why would a user click it? Why would they trust that URL? How would a crawl bot index the NLA page? Who's searching for "5038390?"
Unless a user was given that number and specifically denmark whatsapp number entered it into a search, how could this web page ever be returned in a SERP?
It is always worth trying to customize URL slugs for both user experience and indexing. Make slugs as simple as possible so users can easily find your pages.
Start your URL with HTTPS
HTTPS protocols provide secure and encrypted connections. If you do not have this protocol, most web browsers will warn you that you are going to an unsecured website. Most of the time, this will dissuade a user from continuing.
Make your domain clear
If you can, match your domain name to your brand name. This helps users and search engines easily understand where they are.
points to the Semrush suite of online tools. You can see the brand name in the URL, so you can be sure that when you click on the search result you will land on the Semrush website.
Did you notice that there is no "www" before the address? While it is technically still part of the URL (and you can include it if you want), convention no longer requires it.
Use subdomains
If you want to read Semrush blog, add that subdomain to your main domain:
The URL will take you to a page that displays the latest articles and an option to search the article database for any topic you are interested in.
Best practices for URLs
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