Drafting of a regulation;
Posted: Tue Dec 17, 2024 6:53 am
The regulation on online contests
Understood that, according to the current Italian legislation, the online contest is assimilated to the prize competition , it is therefore necessary to follow all the steps required by law. These can be summarized as follows:
Payment of a deposit to guarantee the promised premiums;
Communication to the Ministry of Economic Development within 15 days of the launch of the competition;
Summoning a notary or an official of the Chamber of Commerce with jurisdiction over the territory.
Furthermore, it is always necessary to use user data collection servers located on Italian territory . Otherwise, the activation of a mirroring system is required .
Finally, Presidential Decree 430/2001 establishes that only country wise email marketing list companies registered in the Register of Companies can launch online contests in Italy. This means that consultants, influencers or any other private individual, even if in possession of a VAT number, cannot designate themselves as the promoter of a prize competition, not even by relying on a delegated entity such as Leevia that can carry out the bureaucratic formalities on their behalf.
What are giveaways?
The definition of a giveaway is to donate something. These types of contests emerged shortly after the social media boom, first in the United States and then around the world.
Widely used by bloggers, influencers and consultants, as well as brands, as a marketing tool to increase the engagement of their social channels, giveaways in Italy have been classified by the MiSE as real prize competitions.
This means that any company that decides to launch a giveaway on Italian soil must follow all the steps and bureaucratic requirements set by the Ministry of Economic Development.
Learn more: Giveaways in Italy, 2022 guide to avoid penalties
Freebies: Definition and Differences with Online Contests and Giveaways
Freebies have literally exploded on social media around 2019, especially on Instagram .
Understood that, according to the current Italian legislation, the online contest is assimilated to the prize competition , it is therefore necessary to follow all the steps required by law. These can be summarized as follows:
Payment of a deposit to guarantee the promised premiums;
Communication to the Ministry of Economic Development within 15 days of the launch of the competition;
Summoning a notary or an official of the Chamber of Commerce with jurisdiction over the territory.
Furthermore, it is always necessary to use user data collection servers located on Italian territory . Otherwise, the activation of a mirroring system is required .
Finally, Presidential Decree 430/2001 establishes that only country wise email marketing list companies registered in the Register of Companies can launch online contests in Italy. This means that consultants, influencers or any other private individual, even if in possession of a VAT number, cannot designate themselves as the promoter of a prize competition, not even by relying on a delegated entity such as Leevia that can carry out the bureaucratic formalities on their behalf.
What are giveaways?
The definition of a giveaway is to donate something. These types of contests emerged shortly after the social media boom, first in the United States and then around the world.
Widely used by bloggers, influencers and consultants, as well as brands, as a marketing tool to increase the engagement of their social channels, giveaways in Italy have been classified by the MiSE as real prize competitions.
This means that any company that decides to launch a giveaway on Italian soil must follow all the steps and bureaucratic requirements set by the Ministry of Economic Development.
Learn more: Giveaways in Italy, 2022 guide to avoid penalties
Freebies: Definition and Differences with Online Contests and Giveaways
Freebies have literally exploded on social media around 2019, especially on Instagram .