In the body of the blog where it makes sense
Posted: Tue Dec 17, 2024 6:56 am
Update your website content/copy. It goes without saying that you need to get your main keyword and variants into your web copy for the page you’re focusing on. We recommend getting the main keyword into the copy early on the page and then use it when it makes sense in subsequent copy. The question we always get next is, “What is an appropriate amount of keyword mentions?” The answer here depends on the length of copy on the page. While Google and others suggest ignoring keyword density checks, tools like Yoast use it as a guide and we recommend it as well. I wouldn’t shoot for any particular percentage, but between 0.5% and 3% is a manageable range. Anything more and it will seem like your keyword stuffing – something Google frowns upon and penalizes for. Anything less and it’s likely your optimizing for the wrong keyword.
One thing we always recommend to our clients is READ the copy. Does it sound okay, or does it sound overly repetitive with keywords? It should be written for your prospects and customers and NOT for Google and a read or two will certainly make it clear how the copy is presented.
6. Look for site interlinking opportunities. You should look for smart and logical ways to link the pages of your site to one another, and when doing so use keywords as the anchor text. If I’m on the paid search marketing page of our website, as example, I might make reference to search engine optimization. In this example, I’d link “search engine optimization” to our search engine optimization web page (which is what I did here). I wouldn’t want to do this for every instance of that keyword but once per page is acceptable and not overkill.
7. If you can, use the keyword in the URL for that page. This is often hard to do after the site has been built, but it’s likely that if your webpage for “pug puppies for sale” has some kazakhstan whatsapp number keywords within the URL and in fact they do. This URL contains “puppies for sale” along with the word “pug” as a qualifier at the end of the URL. Google is very good at putting this all together and understanding user intent. In this case it works well!
8. Write great blog posts. Content creation using keywords intelligently is still perhaps the greatest SEO tactic you can engage in. If you don’t have a blog, you’re missing out on a great opportunity to educate your prospects and customers, establish thought-leadership, and use keywords outside of the main part of your website. Well-written blog posts that use keywords in much the same way we recommend in the first seven points will go a long way to boosting your rankings. Use keywords in:
Blog title (and subsequently the URL)
Meta data (title and description)
Image tags
Heading tags
Linking
Using keywords strategically in your blog posts will help boost keyword rankings and drive organic traffic. Just be sure to write good content!
Using keywords with SEO best practices in mind will help you optimize your site, boost keyword rankings, and improve your organic traffic. It’s important, however, to revisit your keyword list regularly. We review our client keywords every 6 months (at least) and more often if we a change in their product or service offering, the competitive landscape changes significantly, or we see success. If we start seeing some great keyword ranking success, we might put those keywords on a watch list, continue to recommend (or write) blog posts using them, but then add variants to our main list and update the above best practices for these new keywords.
A fresh keyword list and updated website is always a good thing! For help with keyword research or for a complementary SEO site audit, contact us!
One thing we always recommend to our clients is READ the copy. Does it sound okay, or does it sound overly repetitive with keywords? It should be written for your prospects and customers and NOT for Google and a read or two will certainly make it clear how the copy is presented.
6. Look for site interlinking opportunities. You should look for smart and logical ways to link the pages of your site to one another, and when doing so use keywords as the anchor text. If I’m on the paid search marketing page of our website, as example, I might make reference to search engine optimization. In this example, I’d link “search engine optimization” to our search engine optimization web page (which is what I did here). I wouldn’t want to do this for every instance of that keyword but once per page is acceptable and not overkill.
7. If you can, use the keyword in the URL for that page. This is often hard to do after the site has been built, but it’s likely that if your webpage for “pug puppies for sale” has some kazakhstan whatsapp number keywords within the URL and in fact they do. This URL contains “puppies for sale” along with the word “pug” as a qualifier at the end of the URL. Google is very good at putting this all together and understanding user intent. In this case it works well!
8. Write great blog posts. Content creation using keywords intelligently is still perhaps the greatest SEO tactic you can engage in. If you don’t have a blog, you’re missing out on a great opportunity to educate your prospects and customers, establish thought-leadership, and use keywords outside of the main part of your website. Well-written blog posts that use keywords in much the same way we recommend in the first seven points will go a long way to boosting your rankings. Use keywords in:
Blog title (and subsequently the URL)
Meta data (title and description)
Image tags
Heading tags
Linking
Using keywords strategically in your blog posts will help boost keyword rankings and drive organic traffic. Just be sure to write good content!
Using keywords with SEO best practices in mind will help you optimize your site, boost keyword rankings, and improve your organic traffic. It’s important, however, to revisit your keyword list regularly. We review our client keywords every 6 months (at least) and more often if we a change in their product or service offering, the competitive landscape changes significantly, or we see success. If we start seeing some great keyword ranking success, we might put those keywords on a watch list, continue to recommend (or write) blog posts using them, but then add variants to our main list and update the above best practices for these new keywords.
A fresh keyword list and updated website is always a good thing! For help with keyword research or for a complementary SEO site audit, contact us!