Think about how easy it is to market when you know exactly which companies to target. And not only knowing who your target customers are, but which messages should resonate best with them – that’s the dream. While viber database we don’t live in an ideal world, we do live in one where inbound marketing and account-based marketing (ABM) exist . When these two strategies work together, the dream can become a reality.
You may already be familiar with inbound marketing : it’s all about creating content that customers love. You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience to prospects. By its definitions, you may think you have to choose between them. Fortunately, that’s not the case. In fact, instead of thinking “ABM vs. Inbound,” think “ABM + Inbound.”
To make things clearer, we'll define and differentiate between the two, as well as give you some tactics you can use to apply these strategies to your existing marketing campaign. If you're not sure what account-based marketing is, don't worry: it's exactly what we're going to cover right away.
Account -based marketing is a highly targeted and focused growth strategy. It works by aligning marketing and sales functions to create personalized experiences for accounts, rather than for an individual buyer.
Instead of treating each of those buyers as an individual entity, ABM says, “Let’s make sure we plan to market and sell to all of those buyers as if they were a single account.”
It starts by getting marketing and sales teams to jointly select a group of accounts in order to create targeted strategies for them from their respective areas. This saves time for both teams and delivers a much more consistent purchasing experience for the account.
Businesses that are typically ideal for applying ABM strategies are those that sell high-value products or services to other businesses, such as B2B .
Aligning sales and marketing departments when using an ABM strategy helps you make more agile business decisions. You eliminate the time you would spend trying to choose the best accounts to target and instead speed up the process of satisfying those prospects.
