What are the Basics of ASO?
Posted: Tue Dec 17, 2024 7:02 am
The title is our first impression online. It’s what draws you to read this article and attracts users to your app. Optimizing with a keyword in the title increases search rankings for that title by 10.3%! In the latest version of iOS, you’re only given 30 characters for the title.
Explanation
Technically, the App Store algorithm ignores the description. But users are different! Instead of optimizing your app for SEO in the description field, focus on explaining the features and benefits of your product.
Cut snippets appear on your product denmark phone number library page, and few readers will click “more” to read beyond what you see here. You have 252 characters to make your pitch and convince someone that you’re worth a download.
Subtitle
In the search results, a subheading is given below the title. This is also limited to 30 characters. This gives you another chance to use more descriptive keywords.
Keywords
As I said, to improve your search rankings, you absolutely need to know which keywords are relevant and used most often by your target audience. In addition to being the most important ASO factor, keywords in the title can be changed regularly to optimize.
The latest version of iOS gives you 100 characters to enter keywords separated by commas. These help your app get discovered through search and related content.
Total Download Count
Your download count is important to ASO, but of course you don't have full control over this.
Explanation
Technically, the App Store algorithm ignores the description. But users are different! Instead of optimizing your app for SEO in the description field, focus on explaining the features and benefits of your product.
Cut snippets appear on your product denmark phone number library page, and few readers will click “more” to read beyond what you see here. You have 252 characters to make your pitch and convince someone that you’re worth a download.
Subtitle
In the search results, a subheading is given below the title. This is also limited to 30 characters. This gives you another chance to use more descriptive keywords.
Keywords
As I said, to improve your search rankings, you absolutely need to know which keywords are relevant and used most often by your target audience. In addition to being the most important ASO factor, keywords in the title can be changed regularly to optimize.
The latest version of iOS gives you 100 characters to enter keywords separated by commas. These help your app get discovered through search and related content.
Total Download Count
Your download count is important to ASO, but of course you don't have full control over this.