UI and UX Design: Find Out the Difference Between Them!
Posted: Tue Dec 17, 2024 7:18 am
Although UX (User Experience) and UI (User Interface) have similar names, they are completely different. While one refers to the user's experience and feeling, the other is aimed at a more rational side of navigation.
Web design plays an essential role in the success of any Digital Marketing strategy .
The problem is that there is a lot of confusion about what design means or how it should be used in a company's digital strategy.
It is no wonder that companies around the world, such as Nike, Cola Cola, Google and Apple, are so concerned with this aspect in their products and services.
The good news is that it's not just retail giants who can use estonia email list 154781 contact leads design to their advantage. Your company can (and should) do it too.
But how do you use what you don't yet understand? That's why today we'll explain two of the most important concepts you need to learn: UI and UX design.
If you already knew them and thought they were the same, we'll help you correct that confusion. Ready? Let's go!
What is UX design?
The term UX stands for User Experience . It is basically how a person feels while using any digital product or service your company offers.
UX is also about how this person feels after using your product.
That includes their experience with your website and blog, online system or app , even if your business is not 100% digital, this also applies.
What is the role of UX design in Digital Marketing?
Imagine the following example: upon accessing your website , a potential customer wants to know how to get in touch with one of your salespeople .
He searches for a long time until he finds a link to the contact page, but the form is broken and he needs three attempts to complete the request for a quote .
Now, what kind of experience do you think this user had? During the search, he was probably already frustrated, right? When faced with a problem on the form, he might have become angry or discouraged.
The truth is that in a situation like this, most users wouldn't even bother trying to log in three times, as in our example.
But the point is: those who do, won't be as willing to continue the conversation after receiving the contact from the seller, right?
In other words, a good user experience can help generate more sales opportunities and close more deals . A bad experience, on the other hand, means the opposite.
Web design plays an essential role in the success of any Digital Marketing strategy .
The problem is that there is a lot of confusion about what design means or how it should be used in a company's digital strategy.
It is no wonder that companies around the world, such as Nike, Cola Cola, Google and Apple, are so concerned with this aspect in their products and services.
The good news is that it's not just retail giants who can use estonia email list 154781 contact leads design to their advantage. Your company can (and should) do it too.
But how do you use what you don't yet understand? That's why today we'll explain two of the most important concepts you need to learn: UI and UX design.
If you already knew them and thought they were the same, we'll help you correct that confusion. Ready? Let's go!
What is UX design?
The term UX stands for User Experience . It is basically how a person feels while using any digital product or service your company offers.
UX is also about how this person feels after using your product.
That includes their experience with your website and blog, online system or app , even if your business is not 100% digital, this also applies.
What is the role of UX design in Digital Marketing?
Imagine the following example: upon accessing your website , a potential customer wants to know how to get in touch with one of your salespeople .
He searches for a long time until he finds a link to the contact page, but the form is broken and he needs three attempts to complete the request for a quote .
Now, what kind of experience do you think this user had? During the search, he was probably already frustrated, right? When faced with a problem on the form, he might have become angry or discouraged.
The truth is that in a situation like this, most users wouldn't even bother trying to log in three times, as in our example.
But the point is: those who do, won't be as willing to continue the conversation after receiving the contact from the seller, right?
In other words, a good user experience can help generate more sales opportunities and close more deals . A bad experience, on the other hand, means the opposite.