Importance of the website in organic positioning
Posted: Tue Dec 17, 2024 8:30 am
If you are looking to consolidate your business, you should consider the importance of the website in organic positioning in your business plans.
As you may know, millions of search queries are made every day on search engines like Google, Yahoo!, Firefox, Bing, and others. It is extremely important for businesses to be visible on search engines and rank as high as possible, as customers easily get lost in the thick competition when exploring various product and service offerings.
For example, some studies show that around 90 percent of people never look beyond the first page of Google. The first ten positions are the most used and get 94 percent of all clicks. That means that ranking on a second page is already a losing battle.
The competition to be on the first page of search results is fierce, you have to compete against your business rivals for so-called organic positions and with AdWords ads.
The number one position is worth it, as it attracts many new visitors, which in turn increases conversion and the possibility of having more customers in a shorter time. The effectiveness of search engines like Google is based on motivated users who are interested in a certain topic when performing the search query.
In addition to organic results, there are also paid search results: Google AdWords. armenia business email list Google ads get about 25 percent of all clicks. However, compared to organic results, paid advertising is less trusted by users, but it is a great opportunity for all those companies that cannot rank high enough in organic search.
The truth is that if you don't want to pay for advertising, reaching the first page can be possible with a good SEO strategy. The result of search engine optimization is a higher page rank that improves organic positioning on Google.
SEO includes several activities that are divided into on-site and off-site tactics. It involves various activities that are performed across the website, in order to achieve a better position in search engines, and to focus on keywords that are most important and relevant to the website and that have the highest search volume.
Since Google search is based on keyword research, the most important part of SEO is finding that keyword that will help you in organic positioning. There are tools on the internet that tell you which words users are searching for the most and from there you can start the work of creating content.
Keywords should be included in the structure and copy of the website: headings, landing page headers, titles, copy, metadata, links, etc. As Google is constantly changing its algorithm, it is important to follow good optimization ways or the search engine will ban your website from being indexed.
If you want to pay to be on the first pages, AdWords is what you are looking for. It relies on paid advertising and keywords that are difficult to rank on the first page. Instead, you can buy the first position.
AdWords has a good ad placement: paid results appear above the organic ones, on the right side or sometimes at the bottom of the page. Ads appear whenever a query related to specific ads is performed.
For example, if you sell sports shoes and a user enters a sports brand looking for a similar product, in addition to the organic results, your website will appear on the right-hand side as an advertisement.
Google Ads are fairly easy to set up and manage, which is why there are many newbies wasting their money as keyword prices become higher and higher.
The cost of an ad depends on the competition and the quality of the account. For example, if an inexperienced AdWords user tries to compete against the big fish, he has a big chance of losing, as he doesn't know how to reduce the cost per click. Professional AdWords managers have an advantage here, as they can offer lower click prices with better positions.
The first page on Google, as well as other search engines, attracts many new visitors. Website optimization is essentially free advertising, as Google does not charge you to appear in organic search results. In reality, SEO requires a lot of work that takes time and money.
As you may know, millions of search queries are made every day on search engines like Google, Yahoo!, Firefox, Bing, and others. It is extremely important for businesses to be visible on search engines and rank as high as possible, as customers easily get lost in the thick competition when exploring various product and service offerings.
For example, some studies show that around 90 percent of people never look beyond the first page of Google. The first ten positions are the most used and get 94 percent of all clicks. That means that ranking on a second page is already a losing battle.
The competition to be on the first page of search results is fierce, you have to compete against your business rivals for so-called organic positions and with AdWords ads.
The number one position is worth it, as it attracts many new visitors, which in turn increases conversion and the possibility of having more customers in a shorter time. The effectiveness of search engines like Google is based on motivated users who are interested in a certain topic when performing the search query.
In addition to organic results, there are also paid search results: Google AdWords. armenia business email list Google ads get about 25 percent of all clicks. However, compared to organic results, paid advertising is less trusted by users, but it is a great opportunity for all those companies that cannot rank high enough in organic search.
The truth is that if you don't want to pay for advertising, reaching the first page can be possible with a good SEO strategy. The result of search engine optimization is a higher page rank that improves organic positioning on Google.
SEO includes several activities that are divided into on-site and off-site tactics. It involves various activities that are performed across the website, in order to achieve a better position in search engines, and to focus on keywords that are most important and relevant to the website and that have the highest search volume.
Since Google search is based on keyword research, the most important part of SEO is finding that keyword that will help you in organic positioning. There are tools on the internet that tell you which words users are searching for the most and from there you can start the work of creating content.
Keywords should be included in the structure and copy of the website: headings, landing page headers, titles, copy, metadata, links, etc. As Google is constantly changing its algorithm, it is important to follow good optimization ways or the search engine will ban your website from being indexed.
If you want to pay to be on the first pages, AdWords is what you are looking for. It relies on paid advertising and keywords that are difficult to rank on the first page. Instead, you can buy the first position.
AdWords has a good ad placement: paid results appear above the organic ones, on the right side or sometimes at the bottom of the page. Ads appear whenever a query related to specific ads is performed.
For example, if you sell sports shoes and a user enters a sports brand looking for a similar product, in addition to the organic results, your website will appear on the right-hand side as an advertisement.
Google Ads are fairly easy to set up and manage, which is why there are many newbies wasting their money as keyword prices become higher and higher.
The cost of an ad depends on the competition and the quality of the account. For example, if an inexperienced AdWords user tries to compete against the big fish, he has a big chance of losing, as he doesn't know how to reduce the cost per click. Professional AdWords managers have an advantage here, as they can offer lower click prices with better positions.
The first page on Google, as well as other search engines, attracts many new visitors. Website optimization is essentially free advertising, as Google does not charge you to appear in organic search results. In reality, SEO requires a lot of work that takes time and money.