This is why it is necessary to know what an SSL certificate is, the types that exist, how you can acquire one and the approximate prices they have for your website according to the level of security you require.
SSL certificates have become a necessity for the digital and technological industry, all in order to protect the data that is transferred during a purchase (credit card or contact information, for example) from your website.
Without an SSL certificate, your customers' data is at risk. How can you protect your users' and prospects' information while they're on your website? Meet SSL certificates. Let's get started.
What is an SSL certificate?
Illustration referring to the definition of what an SSL security certificate is for Landing Pages
The acronym SSL stands for Secure Sockets Layer. The SSL protocol was developed by Netscape Communications Corporation and is responsible for ensuring that data transferred between a client and a server remains private.
When we talk about client-server, we refer to the exchange of information that takes place between a service provider (called a server) and a requester of said resource (called a client). A client makes requests to another program, the server, and the server responds.
Some examples of the client-server model in our daily lives:
Email servers; the remote mail server allows the client or software that allows the management of emails to be consulted
Visit a web page; the client is the browser and the server contains and provides the information about said web page.
Online gaming; the client allows users to play online games connected to a remote game server
File Servers; Google Docs allows multiple clients to access files
Adding an SSL certificate to your company or business website allows transactions carried out on it to be secure and maintains the privacy of the information transmitted, for example; credit card data during purchases made in an online store or contact information that a user enters in the forms on your Landing Pages, an SSL certificate keeps this information safe to prevent this information from being read or modified by criminals when transferred between two systems.
Why do I need an SSL Certificate?
We can answer this question in two different ways; from the perspective of the benefits for your company and from a technical perspective, we are going to give priority to the first perspective, why your company needs your website to have an SSL certificate .
Verify the legitimate ownership of your website
Provides confidence to users
Warns of a “Secure Connection” in the browser
Increase browsing time on your website
Increase the chances of sale
More trust, more sales
Verify the legitimate ownership of your website
An SSL certificate is associated with a website, which in turn is associated with a company or person and their activity. Since an SSL certificate is unalterable and is given by an independent certifying entity, it guarantees that a website belongs to who it claims to be, that is, it verifies the legitimate ownership of the website.
Provides confidence to users
An SSL certificate gives users the peace of mind that any sensitive information they provide on a website, such as credit card numbers and personal information, will be encrypted and protected during transfer. This means that the user will know that the website is legitimate and that they are browsing over a secure connection.
Warns of a “Secure Connection” in the browser
Browsers now inform users whether a website has an SSL certificate or not with a “Secure Connection” or “Insecure Connection” warning. This way, users can rest assured that their data cannot be stolen while browsing a website with an SSL certificate.
Increase browsing time on your website
As a user, would you happily browse a website with an “Unsecured Connection”? Probably not. Because users trust that their personal information will be encrypted and protected thanks to their browser’s “Secure Connection” warning, the likelihood that users will stay longer on your website will increase.
Increase the chances of sale
The longer users stay on your website, the more likely they are to browse your products and services and the more likely they are to purchase your products and services. As you can see, the peace of mind of a secure australia whatsapp number data connection has a huge impact.
More trust, more sales
Now, let's add up the different variables we mentioned above; if your website gives users confidence that it is a legitimate company or brand and that their information will be protected when browsing under a secure connection, that they can safely browse the web and correctly know the products and services offered and these, in turn, solve their problems and needs optimally, this sum of trust cannot lead to fewer sales.
Nothing helps a user to give up on a purchase process better than the lack of trust that a website gives them, and all this trust, among other variables, begins with a website with an SSL certificate.
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How to get an SSL certificate
The SSL certificate for a Landing Page created with Escala is free. Different domain and hosting providers can offer an SSL certificate from free to hundreds of dollars depending on many variables, for example, the type of certificate and the level of security.
