Encourage newsletter signups
Posted: Tue Dec 17, 2024 10:33 am
We've already talked about lead magnets, but they deserve another mention. Lead magnets turn an offer into an incentive .
Imagine you're visiting a website for the first time. There's a registration form on the sidebar that asks for your email address. That's it.
Then you scroll down the page and see a CTA. The site still wants your email address, but now they're offering a free case study to help you solve a problem you're already experiencing.
You may have ignored the first request, but now you want this example. This is how incentive subscriptions can work on your site.
One easy way to get people to sign up for your newsletter is to mention what they'll get from it. Is it access to the latest content, exclusive offers, or something else?
Clearly list the benefits of subscribing to get more subscribers. Check out the example of a newsletter signup form below, where the company clearly lists the benefits. The 10% discount on the next purchase further sweetens the deal and encourages hesitant site visitors to sign up for the company's newsletter.
Example of a subscription to a motivated mailing list
Image via Laughing Chickens
Use chatbots to interact with website visitors
Chatbot is extremely useful for B2B marketers, especially those who cannot serve customers 24/7.
Let's face it: this affects all of us, right?
Chatbots mimic human interactions and help guide users toward a specific goal. For example, if you want people to sign up for a free trial, your chatbot can point out the benefits and help your prospect sign up.
You can train chatbots to help website visitors find relevant pages and resources on your site. This will help you direct website visitors to strategic landing pages from which you can capture leads.
The cost of creating a chatbot is a one-time investment, but it will help improve interaction with users.
7. Use guest blogging to attract potential clients
Guest posting on authority sites in your niche is a great way to expose your expertise to a wider audience.
The best websites in your niche will have a large volume of monthly visitors, many of whom may be your potential customers. By sharing high-quality, useful content, you can attract their attention and increase your authority.
Strategically add links to relevant resources and landing pages throughout your content to drive traffic to your site and generate leads.
8. Launch a referral program
One of the most effective B2B lead generation strategies is to ask existing customers to recommend your business to others. After all, no one can convince a potential customer of your value better than a satisfied customer who benefits from your products or services.
A referral program that rewards these referrals will incentivize your customers to do so. Make sure you reward both your existing customers and the leads they bring in to ensure your program delivers the best results.
Also, make sure the incentive is good enough to motivate your whatsapp korean number customers to recommend you.
Email management software provider Hiver offers a lucrative referral program where it rewards customers up to $350 for every qualified referral.
This incentive is good enough to encourage customers to take action and recommend the brand to their friends, creating a stream of qualified leads for the business.
9. Invest in B2B lead generation software
We've talked a lot about manual B2B lead generation options (not counting chatbots), but what if you could automate much of the above and generate leads while you sleep?
Hello Bar offers a quick and easy way to generate B2B leads from any channel you use. Grow your email subscribers, increase social media engagement, and motivate people to follow you.
With Hello Bar, you can also A/B test calls to action and other elements to see which combination works best.
It's easy to get started with Hello Bar. Once you install the code on your website, you'll be ready to capture more B2B leads in minutes.
Imagine you're visiting a website for the first time. There's a registration form on the sidebar that asks for your email address. That's it.
Then you scroll down the page and see a CTA. The site still wants your email address, but now they're offering a free case study to help you solve a problem you're already experiencing.
You may have ignored the first request, but now you want this example. This is how incentive subscriptions can work on your site.
One easy way to get people to sign up for your newsletter is to mention what they'll get from it. Is it access to the latest content, exclusive offers, or something else?
Clearly list the benefits of subscribing to get more subscribers. Check out the example of a newsletter signup form below, where the company clearly lists the benefits. The 10% discount on the next purchase further sweetens the deal and encourages hesitant site visitors to sign up for the company's newsletter.
Example of a subscription to a motivated mailing list
Image via Laughing Chickens
Use chatbots to interact with website visitors
Chatbot is extremely useful for B2B marketers, especially those who cannot serve customers 24/7.
Let's face it: this affects all of us, right?
Chatbots mimic human interactions and help guide users toward a specific goal. For example, if you want people to sign up for a free trial, your chatbot can point out the benefits and help your prospect sign up.
You can train chatbots to help website visitors find relevant pages and resources on your site. This will help you direct website visitors to strategic landing pages from which you can capture leads.
The cost of creating a chatbot is a one-time investment, but it will help improve interaction with users.
7. Use guest blogging to attract potential clients
Guest posting on authority sites in your niche is a great way to expose your expertise to a wider audience.
The best websites in your niche will have a large volume of monthly visitors, many of whom may be your potential customers. By sharing high-quality, useful content, you can attract their attention and increase your authority.
Strategically add links to relevant resources and landing pages throughout your content to drive traffic to your site and generate leads.
8. Launch a referral program
One of the most effective B2B lead generation strategies is to ask existing customers to recommend your business to others. After all, no one can convince a potential customer of your value better than a satisfied customer who benefits from your products or services.
A referral program that rewards these referrals will incentivize your customers to do so. Make sure you reward both your existing customers and the leads they bring in to ensure your program delivers the best results.
Also, make sure the incentive is good enough to motivate your whatsapp korean number customers to recommend you.
Email management software provider Hiver offers a lucrative referral program where it rewards customers up to $350 for every qualified referral.
This incentive is good enough to encourage customers to take action and recommend the brand to their friends, creating a stream of qualified leads for the business.
9. Invest in B2B lead generation software
We've talked a lot about manual B2B lead generation options (not counting chatbots), but what if you could automate much of the above and generate leads while you sleep?
Hello Bar offers a quick and easy way to generate B2B leads from any channel you use. Grow your email subscribers, increase social media engagement, and motivate people to follow you.
With Hello Bar, you can also A/B test calls to action and other elements to see which combination works best.
It's easy to get started with Hello Bar. Once you install the code on your website, you'll be ready to capture more B2B leads in minutes.