Take your time to create a compelling meta description
Posted: Tue Dec 17, 2024 10:35 am
If you don’t add a meta description, Google will do it for you — and you probably won’t like the results. As you can see from the SERP example above, “Daily Mail” didn’t include a meta description, so Google used a confusing series of snippets of text.
Create a compelling meta description that will convince people to click. Google doesn't consider these descriptions as ranking signals, but they can influence whether consumers want to read your content.
It goes without saying that you should add your main keyword to the meta description for better SEO lead generation. Place it towards the beginning of the meta description rather than the end.
Also, make sure your meta description is not too long. Less than 160 characters is a simple rule you can follow.
Finally, make your meta descriptions compelling enough to get readers to click on your SERP listing and view your content. You can ask them a question or mention a problem they are facing, and then offer your content as an answer or solution.
9. Don't forget to use your target keyword in your content
If you read the article I linked to earlier, you'll notice something important. The key word, social media strategy, appears in the first paragraph of the text.
Don't forget to use your target keyword in your content
This is important because it shows Google that your content is seriously dedicated to the keyword in question.
You should also use your main keyword in the first H2, several subheadings, and throughout the content. Keep your keyword density at 1% or more, but avoid keyword stuffing for effective SEO lead generation.
10. Use related keywords in your article to get more SEO traffic
Remember those secondary and tertiary keywords we talked about earlier? Use them more often in your article to help Google better understand the content.
You can find related keywords through Google Search Console and Ubersuggest. These are search queries that are often related to the content in question.
Google's SERPs can even help you. Let's say I search for "how to lose weight." If I scroll past the first few organic results, I'll see a "People Also Ask" box:
Use relevant keywords in your article to get more SEO traffic
These are related queries that you can use in your content as keywords or even subheadings.
How does this help?
Semantically related keywords provide search engines with more contextual information about your content. This helps them better index your content and rank it for relevant search queries.
Content with relevant keywords has a better chance of ranking than content with one keyword stuffed everywhere. As you know, the higher your SERP ranking, the better for SEO lead generation.
11. If appropriate, include questions and answers in your content to get more SEO leads
People often search for information using questions:
How to teach a dog to sit?
What are the best pizza places in Seattle?
Who will win the Super Bowl?
How to make a bed frame?
If you ask these questions in your content and provide detailed, keyword-rich answers, you will improve your rankings and improve your SEO lead generation.
One easy way to add question-type keywords is to add an FAQ section to your blog posts. Answer frequently asked questions in this section and use it as an opportunity to add more related keywords to your content.
12. Consider link building techniques to increase your website's domain authority
Domain Authority is a number that ranks you relative whatsapp number data to other websites and a specific algorithm. The higher your domain authority, the higher you are likely to rank in the SERPs. You can check your site's authority with a domain authority checker .
One of the key elements of building domain authority is attracting inbound links from authoritative sites .
Here are some link building techniques you can use:
Guest submitting content to authority sites in your niche and linking to relevant resources on your site in your content.
Create link assets such as infographics and white papers that naturally attract links from other sites.
Take a look at the Skyscraper Technique chart to create content that is currently ranking high for a keyword and pitch it for backlinks.
Create industry partnerships where you link to relevant resources on each other's websites.
Practice these link building techniques to improve SEO lead generation.
13. Monitor your results constantly
SEO and lead generation don’t improve overnight. It’s a long game. That’s why you need to track the results of your efforts.
Use a free tool like Google Analytics to track metrics like traffic, time on page, bounce rate, and conversions to see how you're doing.
Create a compelling meta description that will convince people to click. Google doesn't consider these descriptions as ranking signals, but they can influence whether consumers want to read your content.
It goes without saying that you should add your main keyword to the meta description for better SEO lead generation. Place it towards the beginning of the meta description rather than the end.
Also, make sure your meta description is not too long. Less than 160 characters is a simple rule you can follow.
Finally, make your meta descriptions compelling enough to get readers to click on your SERP listing and view your content. You can ask them a question or mention a problem they are facing, and then offer your content as an answer or solution.
9. Don't forget to use your target keyword in your content
If you read the article I linked to earlier, you'll notice something important. The key word, social media strategy, appears in the first paragraph of the text.
Don't forget to use your target keyword in your content
This is important because it shows Google that your content is seriously dedicated to the keyword in question.
You should also use your main keyword in the first H2, several subheadings, and throughout the content. Keep your keyword density at 1% or more, but avoid keyword stuffing for effective SEO lead generation.
10. Use related keywords in your article to get more SEO traffic
Remember those secondary and tertiary keywords we talked about earlier? Use them more often in your article to help Google better understand the content.
You can find related keywords through Google Search Console and Ubersuggest. These are search queries that are often related to the content in question.
Google's SERPs can even help you. Let's say I search for "how to lose weight." If I scroll past the first few organic results, I'll see a "People Also Ask" box:
Use relevant keywords in your article to get more SEO traffic
These are related queries that you can use in your content as keywords or even subheadings.
How does this help?
Semantically related keywords provide search engines with more contextual information about your content. This helps them better index your content and rank it for relevant search queries.
Content with relevant keywords has a better chance of ranking than content with one keyword stuffed everywhere. As you know, the higher your SERP ranking, the better for SEO lead generation.
11. If appropriate, include questions and answers in your content to get more SEO leads
People often search for information using questions:
How to teach a dog to sit?
What are the best pizza places in Seattle?
Who will win the Super Bowl?
How to make a bed frame?
If you ask these questions in your content and provide detailed, keyword-rich answers, you will improve your rankings and improve your SEO lead generation.
One easy way to add question-type keywords is to add an FAQ section to your blog posts. Answer frequently asked questions in this section and use it as an opportunity to add more related keywords to your content.
12. Consider link building techniques to increase your website's domain authority
Domain Authority is a number that ranks you relative whatsapp number data to other websites and a specific algorithm. The higher your domain authority, the higher you are likely to rank in the SERPs. You can check your site's authority with a domain authority checker .
One of the key elements of building domain authority is attracting inbound links from authoritative sites .
Here are some link building techniques you can use:
Guest submitting content to authority sites in your niche and linking to relevant resources on your site in your content.
Create link assets such as infographics and white papers that naturally attract links from other sites.
Take a look at the Skyscraper Technique chart to create content that is currently ranking high for a keyword and pitch it for backlinks.
Create industry partnerships where you link to relevant resources on each other's websites.
Practice these link building techniques to improve SEO lead generation.
13. Monitor your results constantly
SEO and lead generation don’t improve overnight. It’s a long game. That’s why you need to track the results of your efforts.
Use a free tool like Google Analytics to track metrics like traffic, time on page, bounce rate, and conversions to see how you're doing.