Even if you're not an SEO expert (many marketers and business owners aren't), you can still learn the simple steps and tricks needed to turn visitors into leads. And if you use these handy conversion strategies, you'll be getting leads before you know it.
1. Create and offer your website visitors an amazing lead magnet
A lead magnet does exactly what the name suggests. It attracts leads like a magnet, enticing them to sign up for your email list.
A lead magnet can be something as simple as a checklist or cheat sheet. My business partner uses a cheat sheet as a highly effective lead magnet at NeilPatel.com .
Create and offer your website visitors an amazing lead magnet
Announce your lead magnet in an attractive way and promote it to your potential customers. A top bar or exit popup on page capture can work well.
Create and offer your website visitors an amazing lead magnet
Then A/B test different headlines and calls to action to see which has the greatest impact on conversions.
2. Use gated content to attract more SEO leads
Gated content is similar to lead magnets, except instead of a deal or offer, you provide complex content, such as an ebook or case study. It allows website visitors to access the expanded content by providing their email addresses.
Brian Dean uses this strategy in his content. He recently published an whatsapp number database introduction to a case study about increasing traffic . He gives just enough to whet the reader’s appetite, and then offers this button:
Use Content Updates to Attract More SEO Leads
This is a great example of using gated content to generate leads.
3. Use an exit intent warning popup to prevent visitors from leaving your site
I've talked a lot about exit popups here on the blog, and for good reason. Exit popups can prevent visitors from leaving your page after they've clicked through from search results, but only if they're done right.
The best exit popups grab the reader's attention, offer something of great value, and appeal to the senses.
Use an exit intent warning popup to prevent visitors from leaving your site
Here I used a bold image in black and white so as not to distract from the yellow color scheme. I also conveyed a clear value and told the user exactly what to do.
If a visitor wants to get my free checklist, he or she will use the pop-up window.
