Of online videos are watched from a french guiana email list 100000 contact leads smartphone state of the video industry study, global research study by aol, february . Neoconseil : what about buzz at all costs? Who has never dreamed of seeing their content massively relayed on the internet, and especially on social networks? Trying to make your content viral is obviously a good idea, but it should not be done to the detriment of your overall strategy . Indeed, creating content, and especially videos, only to create buzz is a strategy that is neither sustainable nor predictable, because it is too risky since a large part of success is linked to luck.
In addition to this, a buzz can easily turn against you and break, in a few minutes, several weeks of work, but also considerably degrade your image…. Instead, focus on: a strategy based on the regular publication of relevant content , including videos an effective seo strategy and yes, even seo is a fan of video building a strong community around your content how to use video in your btob marketing strategy? Sure, the benefits of video are many and varied, but don't let them make you lose your mind! For it to be effective and relevant, it must be thought out to meet specific objectives and be part of a more global strategy .
