Calm, the wellness app, blended the trend with their self-care focus on this TikTok with the caption, "how many aura points do I lose if I don’t drink any water today?" Netflix also referenced it in a "Bridgerton" promo.
Takeaway: This trend worked well for various niches, brands, and i iranian whatsapp ndustries because it was highly adaptable and relatable.
5. Moo Deng
Moo Deng is a baby pygmy hippo at Thailand’s Khao Kheow Open Zoo who stole the collective heart of social media this year. She’s cute, sassy, and her name means "bouncy pork." What’s not to love?
The zoo where she lives has trademarked her image and sells Moo Deng merch. But they're not the only ones. She also nabbed a collaboration with Sephora Thailand and a food delivery and ride-hailing company called Grab Thailand.
Takeaway: Moo Deng’s cuteness makes her a powerful symbol with the potential for cross-industry impact from tourism to beauty, to merch, to service-based industries. Whether your marketing is in or out of the box, hopping on a trend that makes everyone happy is a safe bet.
6. Subtle foreshadowing
A late entry in the 2024 meme race, subtle foreshadowing videos are an ironic twist on classic internet fail videos. A quick clip of the fail is teased intermittently as the video plays out, leaving the watcher aware of the chaos that ensues and curious about how and why it happens.
subtle foreshadowing - 2024 social media memeImage source
Singer Olivia Rodrigo, known for her raw and open lyrics, joined the viral trend and got 2 millions views of her slipping during her concert. British children's cartoon Peppa Pig made a TikTok using this trend with their character Daddy Pig and got 4.7 million views.
