The Sitemap file helps speed up the indexing db center uk of the site and improve its visibility in search. Sometimes, due to lack of experience, there may be a misunderstanding or incorrect understanding of the difference between Robots.txt and Sitemap.xml. Therefore, we will briefly explain: Sitemap.xml is intended to provide information to search engines, Robots.txt is intended to customize their behavior. Sitemap.xml contains links to pages, Robots.txt contains rules and instructions. Sitemap.xml is needed to maximize indexing, Robots.txt is often used to limit or prevent indexing. Thus, these files complement each other in the tasks of optimization and correct indexing of the site by search engines. Setting up 404 errors seo internal optimization In the vast majority of cases, internal SEO optimization of a website involves setting up a 404 error.
That is, setting up and designing a special page that the user sees when they click on an incorrect or non-existent URL. In its “classic” form, the 404 error page is neither informative nor functional — the user simply sees an error. But it can be set up by offering alternative options for going or returning to the main page — this will help keep the user on the website. Optimizing images for search engines internal website promotion Image optimization usually involves reducing their size (compression), improving their quality (if possible), and filling in the alt and title attributes that describe the image content. Firstly, optimization allows you to significantly speed up page loading and reduce the bounce rate.
