And this is precisely what we aim to achieve through storytelling , a technique through which we can connect with users , either in writing, orally, or with a story with a plot and character. Thanks to this art of storytelling, we can get the user to share an emotional bond with brands. And we should not undervalue this, since people will forget what we said, what we did, but they will never forget how we made them feel.
Storytelling: the art of telling stories
They say that humans are programmed to listen to stories and get excited by them. And yes... this is true, because if not, why would we feel afraid every time the wolf approached Little Red Riding Hood when we were little? Science has even shown that through stories we can communicate more and better .
The storytelling approach is far removed from product advertising, which attempts to persuade the customer by telling them about the characteristics and virtues of a product. Its objective is to connect with the emotional side of the user by telling stories or tales.
The advantages of telling stories about our business are many. Let's keep in mind that a story is always easier to remember than a list of features. Being easy to insurance email list remember, they are also easier and more natural to tell, generating a different level of trust on the part of the user who is listening to it.
Furthermore, thanks to the context that is given to the story, it will be much easier for us to influence the interpretation that people will give to the data that we want to transmit to them. In short, who doesn't love to hear a good story over and over again? With this, we will easily get the user to become a fan of our story and, in turn, of our brand.
As we can see, the old way of advertising is working less and less . It is increasingly difficult to get someone to stop and look at an advertisement on television, an image on the street or not to close the window of an advertisement on a website. That is why storytelling is a safe bet, since, in addition to being part of the intrinsic nature of the human being , behind every company there is always an authentic story that is waiting to be revealed.
For example, have you noticed that car advertising is no longer focused on listing features, but is instead based on experiences, emotions and stories? Doing so is simple. You just need to determine the goal you want to achieve through this technique, the medium through which you are going to convey the story and develop a text that is capable of fulfilling the stated objective. If it is to excite, your message must be able to touch even the strongest of hearts. Sometimes, having a "hero" that users can identify with and a moral are usually sure candidates for success.
It's time to tell our story, our motivation or reason for doing what we do. If you want to know more about the storytelling technique, don't miss the infographic below which contains the 5 keys to telling a good storytelling.
