TikTok Creator Marketplace is the official platform of this short video social network for collaboration between brands and content creators.
According to the social network itself , the objective of this new tool is that brands present on TikTok can opt for high-quality creative content and provide collaboration solutions to creators, while also having more partnership opportunities as they are high-value brands.
The platform is already present in more than 20 countries and regions, and content creators can receive invitations from business partners to increase their reach, while brands are able to select the best authors to partner with.
The formula for joining the TikTok Creator Marketplace is very simple: you must enter the platform's website or through the application, although it is also possible to receive an invitation from the company. Once this first step is completed, you can begin to filter the creators or brands that best fit what each brand is looking for, depending on the strategy bulk sms poland and objectives stipulated for each campaign.
In order to register on this platform, certain requirements must be met:
Data-driven online strategies with the help of the MarketPlace
This tool gives both creators and brands the possibility of analyzing the performance data obtained by their videos, being very exhaustive in order to be able to see the reach of their publications or the average views for each one of them, the likes, comments or shares, as well as the interaction rate.
This data therefore makes it possible to determine the success of a publication and thus check whether the content is really appropriate for a brand, or vice versa, whether that company meets the necessary conditions for a creator to want to collaborate with it.
