The Best Time to Send Black Friday Emails + What to Send
Posted: Wed Dec 18, 2024 4:00 am
Your Black Friday sales promotion is ready and your email campaign has been created, but when it comes time to hit 'send', you face perhaps the most critical decision: when? That's right, there is a best time to send those Black Friday emails, and getting it right can make a huge difference to your results. So let's break down the best time to send Black Friday emails, and what to send when.
But first things first: I hope you’re planning on sending more than one Black Friday email! In fact, since email recipients receive a ton of Black Friday promotions, it’s essential to have a Black Friday email marketing campaign strategy that includes sending emails in the weeks leading up to the big sale. With that in mind, let’s first address the ideal days and times, and then we’ll dive deeper into what to send and when.
When is the best time to send Black Friday emails?
The best time to send Black Friday emails is on Friday during the early morning hours, and no later than 8 a.m.
For optimal results, it’s also recommended to send reminders or teasers on Tuesdays, Wednesdays, and/or Thursdays of Black Friday week. On those days, send your email in the morning – peak open rates are usually between 8am and 10am. Then, as mentioned above, schedule your main Black Friday deal launch email for 8am or earlier.
Also, keep in mind that many sales extend into the Monday after Black Friday, so it's a good idea to send a reminder email on Monday morning as well, before 8 a.m.
Now that we have the Black Friday email days and times outlined, let’s dive into what to send and when.
When to send Black Friday teaser emails
Plan to start sending Black Friday Teaser emails in early November (or even late October if you really want to get started). Many marketers consider the day after Halloween to be the start of holiday promotions, so early November is the ideal time to start previewing your promotion.
During the run-up to the sale, you'll ideally want to send teaser emails once or twice a week, and especially during the two weeks right before Black Friday. The general consensus is that the best day to send marketing emails is Tuesday, followed by Wednesday or Thursday. (On Mondays, everyone is catching up on work life; on Fridays, people are checking out the weekend.) Keep the optimal time of day mentioned above in mind when sending your teaser emails.
Your messages can take on different angles, from countdowns, early access, and customer rewards, among other Black Friday email examples.
When to send Black Friday deal launch emails
When your sale finally launches (whether that’s on Black Friday day, or even earlier, which many businesses choose to do), it probably goes without saying that you should send an announcement email on the day, first thing in the morning, and even earlier in the morning than we’ve recommended above. Try to send it before 7am, and if you have customers in different time zones, consider sending your email before 7am in your earliest time zone. Meanwhile, if you can segment by time zone, then you can send batches at the optimal time for each geographic location.
When to send Black Friday reminder emails
While it's generally not recommended to send multiple promotional emails brazil whatsapp number data in one day, many rules get thrown out the window during Black Friday. So if you're running a one-day sale, don't hesitate to send a second reminder email later in the day, such as in the late afternoon or early evening. This email should communicate a sense of urgency about taking advantage of the deals before they end.
In the meantime, if you're running a multi-day sale, consider sending a new reminder email each day, perhaps highlighting a different product or offer. Then don't forget to send one final reminder email during the sale's closing hours.
Tips for timing your Black Friday emails
Tracking Email Statistics
This is the time of year when email statistics get tricky. This is because email recipients are absolutely bombarded with Black Friday content and therefore it is very common for open rates to be lower than normal, so don’t panic!
But first things first: I hope you’re planning on sending more than one Black Friday email! In fact, since email recipients receive a ton of Black Friday promotions, it’s essential to have a Black Friday email marketing campaign strategy that includes sending emails in the weeks leading up to the big sale. With that in mind, let’s first address the ideal days and times, and then we’ll dive deeper into what to send and when.
When is the best time to send Black Friday emails?
The best time to send Black Friday emails is on Friday during the early morning hours, and no later than 8 a.m.
For optimal results, it’s also recommended to send reminders or teasers on Tuesdays, Wednesdays, and/or Thursdays of Black Friday week. On those days, send your email in the morning – peak open rates are usually between 8am and 10am. Then, as mentioned above, schedule your main Black Friday deal launch email for 8am or earlier.
Also, keep in mind that many sales extend into the Monday after Black Friday, so it's a good idea to send a reminder email on Monday morning as well, before 8 a.m.
Now that we have the Black Friday email days and times outlined, let’s dive into what to send and when.
When to send Black Friday teaser emails
Plan to start sending Black Friday Teaser emails in early November (or even late October if you really want to get started). Many marketers consider the day after Halloween to be the start of holiday promotions, so early November is the ideal time to start previewing your promotion.
During the run-up to the sale, you'll ideally want to send teaser emails once or twice a week, and especially during the two weeks right before Black Friday. The general consensus is that the best day to send marketing emails is Tuesday, followed by Wednesday or Thursday. (On Mondays, everyone is catching up on work life; on Fridays, people are checking out the weekend.) Keep the optimal time of day mentioned above in mind when sending your teaser emails.
Your messages can take on different angles, from countdowns, early access, and customer rewards, among other Black Friday email examples.
When to send Black Friday deal launch emails
When your sale finally launches (whether that’s on Black Friday day, or even earlier, which many businesses choose to do), it probably goes without saying that you should send an announcement email on the day, first thing in the morning, and even earlier in the morning than we’ve recommended above. Try to send it before 7am, and if you have customers in different time zones, consider sending your email before 7am in your earliest time zone. Meanwhile, if you can segment by time zone, then you can send batches at the optimal time for each geographic location.
When to send Black Friday reminder emails
While it's generally not recommended to send multiple promotional emails brazil whatsapp number data in one day, many rules get thrown out the window during Black Friday. So if you're running a one-day sale, don't hesitate to send a second reminder email later in the day, such as in the late afternoon or early evening. This email should communicate a sense of urgency about taking advantage of the deals before they end.
In the meantime, if you're running a multi-day sale, consider sending a new reminder email each day, perhaps highlighting a different product or offer. Then don't forget to send one final reminder email during the sale's closing hours.
Tips for timing your Black Friday emails
Tracking Email Statistics
This is the time of year when email statistics get tricky. This is because email recipients are absolutely bombarded with Black Friday content and therefore it is very common for open rates to be lower than normal, so don’t panic!