[Storytelling for sales] How to use the power of stories to sell more with your emails
Posted: Wed Dec 18, 2024 4:08 am
What you are about to read is an excerpt from an email I sent to my list.
Read it carefully:
“ Imagine the following scene:
I'm having a drink with Andrea in a typical bar run by Asians.
It's lunchtime and this is the first bar we've found.
The waitress is nice.
The wine is good.
And surprisingly, they have vegetarian options on the menu.
Everything looks great.
But things go wrong when I decide to go to the bathroom.
When I walk in, the light is already on. So, like a normal bulk sms ukraine person that I am…
I DO NOTHING.
I WANT TO TELL YOU, IF YOU GO INTO A BATHROOM AND THE LIGHT IS ON, WHAT DO YOU DO?
LOOK FOR THE LIGHT TO SEE IF YOU HAVE TO TURN ON IT SO THAT IT DOESN'T GO OUT?
NO, RIGHT?
WELL THAT'S IT.
I've already told you what's going to happen in three seconds, because the light does indeed suddenly go out.
The first thing I think is:
' This is a sensor light . '
So I make frantic movements with my arms, trying to reach the nose sensor.
Nothing.
There is no sensor there, nor has there ever been.
The mother who gave birth to them.
Now what?
See what I've done?
I've taken an everyday anecdote and turned it into a story full of tension and twists (you're dying to know how I managed to turn on that bathroom light, aren't you?).
With this example I want to show you one thing:
That stories, even the seemingly most “boring” ones, can be a powerful tool to capture the attention of your reader (your potential client).
And once you have their attention, sell to them.
That is precisely what I am going to explain to you in this post: how to use storytelling to sell.
Read it carefully:
“ Imagine the following scene:
I'm having a drink with Andrea in a typical bar run by Asians.
It's lunchtime and this is the first bar we've found.
The waitress is nice.
The wine is good.
And surprisingly, they have vegetarian options on the menu.
Everything looks great.
But things go wrong when I decide to go to the bathroom.
When I walk in, the light is already on. So, like a normal bulk sms ukraine person that I am…
I DO NOTHING.
I WANT TO TELL YOU, IF YOU GO INTO A BATHROOM AND THE LIGHT IS ON, WHAT DO YOU DO?
LOOK FOR THE LIGHT TO SEE IF YOU HAVE TO TURN ON IT SO THAT IT DOESN'T GO OUT?
NO, RIGHT?
WELL THAT'S IT.
I've already told you what's going to happen in three seconds, because the light does indeed suddenly go out.
The first thing I think is:
' This is a sensor light . '
So I make frantic movements with my arms, trying to reach the nose sensor.
Nothing.
There is no sensor there, nor has there ever been.
The mother who gave birth to them.
Now what?
See what I've done?
I've taken an everyday anecdote and turned it into a story full of tension and twists (you're dying to know how I managed to turn on that bathroom light, aren't you?).
With this example I want to show you one thing:
That stories, even the seemingly most “boring” ones, can be a powerful tool to capture the attention of your reader (your potential client).
And once you have their attention, sell to them.
That is precisely what I am going to explain to you in this post: how to use storytelling to sell.