Castleberry is a content marketing company that creates technologies and services to help businesses engage their audiences with valuable content. Below we will answer the most common questions that prospective clients often ask about one of Castleberry's main services: Content Strategy, Production and Distribution.
Strategy :
Having a well-defined and documented content marketing strategy can make the difference between success and failure. Content marketing strategies help businesses understand their audiences, set clear and measurable goals, and ensure that their content is relevant and useful to their consumers.
According to a study by the Content Marketing Institute, 69% of companies chief vp sales marketing officers email lists that have a documented content strategy report that their strategy is effective, while only 16% of companies without a documented strategy report that their content strategy is effective. In addition, in the former case, companies typically have a content marketing ROI almost 3 times higher than companies that do not have a defined strategy.
Content marketing strategy
1. What is Castleberry’s content marketing strategy and how can it benefit my business?
It is a marketing strategy that seeks to create, publish and share content that generates high interest to your buyer persona . At Castleberry we take into account your audience data to understand it and, thus, with our artificial intelligence, examine which are the best types of content to generate greater interest.
2. What should be taken into account to ensure that content is world-class?
Powered by data and AI, the strategy showcases the optimal characteristics for creating content similar to the best in the world.
3. What are the relevant key performance indicators (KPIs) of the content?
We structure our checklist of must-have content features with the most relevant KPIs for the brand's objectives, which are reviewed before and after the content is published.
4. How is specific content generated for each stage of the customer journey ?
Our content strategy details the verticals, topics and formats that enable you to move your audience through the customer journey.
5. How to structure content to generate the greatest impact?
Our strategy indicates how to organize the content on your website and the publication map, according to the findings and studies carried out.
Production :
Producing value-added content is an essential strategy for businesses looking to attract and retain their audience. By providing useful and relevant content, businesses can establish themselves as thought leaders in their industry and build deeper, more meaningful relationships with their potential and existing customers.
According to a study by Demand Metric, high-quality marketing content generates three times more leads than paid advertising efforts. By creating high-quality content, businesses can also increase their online presence and improve their search engine rankings, which in turn increases their website visibility and traffic.
Digital content production
6. How does Castleberry's content differ?
We consult with industry experts on our content, align it with the brand and its audience (tone, sentiment, and readability level), and rely on data and analytics to generate content of interest to the audience that responds to their search intent.
7. What kind of content does Castleberry produce?
We stand out for generating different types of content: articles, e-books, guides, white papers, infographics, playground videos, infographic videos and stop motion videos.
8. How do you know what type of content is most appropriate?
We analyze what your audience reads, asks, shares and comments on to understand their digital content consumption. Our True Content® technology allows us to build a custom audience for your B2B brand.
9. Does Castleberry produce content for social media?
We produce content for large companies, so these can be shared as part of their social media strategy. However, we do not produce direct content for these types of campaigns.
10. Who owns the content?
Clients are the owners of the content and have all copyrights over it.
Native distribution :
Promoting the content you create is just as important as creating it. According to a study by HubSpot, 75% of a company’s website traffic comes from external sources, meaning that simply publishing content on the company’s website is not enough to reach the desired audience. Promoting content is necessary to make sure it reaches as many people as possible.
Additionally, promoting content can also improve search engine rankings. When content is shared online, it generates links pointing to the company's website, which improves domain authority and can increase the company's ranking in search results.
