Video content has dominated the marketing field. It sc iraq whatsapp group link ores high in affordability, usability, and ROI among marketers. Videos are also the most popular and shareable content to consumers. So, Christmas videos are a must-have within your holiday strategy.
Videos activate the imagination and stir emotions in ways that still visuals can’t. Leverage these effects with feel-good, nostalgic holiday imagery and sounds blended with your branding.
Highlight a product, offer a brief Christmas greeting, or create an interactive experience. Or post a fun, holiday-themed ad to YouTube and share it on your social pages, like this awesome Home Alone-themed holiday ad from Aldi UK:
It doesn’t necessarily need anything fancy to make a huge impact. Take the classic Hershey’s Kisses Christmas Commercial, for example.
This timeless classic first aired in 1989 and aired on TV every holiday season for 34 years. People also share it on social media and bond over the nostalgia it triggers.
For millions across the US and Canada, it’s just not Christmastime until this commercial airs.
1. Understand your audience
Determine what delights your followers specifically. Use questions and polls to hear from users themselves what content they enjoy most.
With Loomly’s Advanced Analytics, you can take an in-depth look at key metrics, such as reach, impressions, and engagement rate, with just a few clicks. Then, you can see what your audience has been actively engaging with most.
It’s also beneficial to consider what has and hasn’t worked in years past.
2. Plan ahead
Starting your social media holiday marketing efforts early gives you a head start and an opportunity to generate buzz.
Social media feeds will get more cluttered closer to the big day. By announcing holiday offers ahead of time, you’ll lower your chances of getting lost in the shuffle.
