Why You Need an Ecommerce Sales Funnel
Posted: Wed Dec 18, 2024 4:24 am
Not convinced about the importance of a sales funnel for your eCommerce stores? Here are a few reasons why you need one.
An eCommerce funnel increases conversion rates and profit margins. It effectively directs potential customers on a journey, details their problems, and presents the solution.
It runs on autopilot (without your involvement) and helps convert prospects into customers at the end of the journey.
A sales funnel helps you organize your sales process. Send the right message at the right time.
It helps you detect which part of your sales process is flawed and which is converting. You can use the metrics it presents to improve your marketing strategy. It also helps you identify weaknesses in the process and bc data brazil where you are losing potential customers. Ecommerce sales funnel optimization involves refining this process to improve the overall sales process and increase conversion rates.
An eCommerce funnel increases your revenue. It organizes your sales and helps increase your profits compared to the rest. You can better retarget lost customers with a personalized checkout process.
With all these amazing benefits, an eCommerce conversion funnel is a must for your online store. If you already have a sales funnel set up and it’s not driving conversions or putting smiles on your face or cash in your pocket, you’re doing something wrong.
In the next section, we'll cover how to set up an eCommerce sales funnel that converts and generates incredible profit margins.
Learn how to redefine your eCommerce experience and join the successful players with a properly structured eCommerce conversion funnel.
But before that, let’s dive into the stages of an eCommerce funnel.
Stages of the sales funnel
There is no universally acceptable number of stages for eCommerce funnels. It depends on the number of steps required to convert leads into customers.
buyer's journey content map
Essentially, every eCommerce conversion funnel must include these stages to be successful:
Stage of consciousness
Consideration/Evaluation Stage
Purchase stage
Post Purchase
Repeat purchase
The Awareness Stage (Top of the Funnel, TOFU)
This stage is at the top of the sales funnel. It is the first place where your target audience's traffic goes. This stage aims to build brand awareness and address your potential customers' needs, problems , and potential leads .
This is the scenario, you connect with your prospects about their pain points through SEO content marketing or advertising.
It covers all the steps you take to make potential customers better informed about their problem and the solution. That’s why keyword research is essential. It will help you find out what your customers are searching for on Google or Amazon. The goal of this stage is to get your brand in front of people in your target audience at the lowest cost.
The consideration/evaluation stage
This stage follows right after the Awareness Stage. It is the middle of the funnel.
In the previous stage, you made prospects feel comfortable by offering them free information about their problem like a friend.
This is where you make your move. Your potential customers are now aware of the problems they face. The next step is to tell them the solution and position your brand as the solution (product awareness).
Your offer has to be good because your prospects are considering different options right now, including yours. The goal of this stage is to convert visitors into email subscribers.
Purchase stage (bottom of the funnel)
This is the stage of the sales funnel where you hope your prospects will decide to purchase your products.
All the previous steps or stages in the sales funnel contribute to convincing your prospects to make the final purchase decision.
Post Purchase
This stage encompasses what happens after the first purchase. At this stage, you keep the cycle open to make it easier for your existing customers to become repeat customers. You set up email sequences and follow up with your customers.
By consistently engaging with your customers after purchase, you can easily cross-sell or upsell them to a higher package.
Repeat purchase
Finally, here is the promised land for all businesses; repeat sales and loyal customers .
You've gotten your prospects to make their first purchase. Now you need to retain them for a long (if not long) lifespan.
An eCommerce funnel increases conversion rates and profit margins. It effectively directs potential customers on a journey, details their problems, and presents the solution.
It runs on autopilot (without your involvement) and helps convert prospects into customers at the end of the journey.
A sales funnel helps you organize your sales process. Send the right message at the right time.
It helps you detect which part of your sales process is flawed and which is converting. You can use the metrics it presents to improve your marketing strategy. It also helps you identify weaknesses in the process and bc data brazil where you are losing potential customers. Ecommerce sales funnel optimization involves refining this process to improve the overall sales process and increase conversion rates.
An eCommerce funnel increases your revenue. It organizes your sales and helps increase your profits compared to the rest. You can better retarget lost customers with a personalized checkout process.
With all these amazing benefits, an eCommerce conversion funnel is a must for your online store. If you already have a sales funnel set up and it’s not driving conversions or putting smiles on your face or cash in your pocket, you’re doing something wrong.
In the next section, we'll cover how to set up an eCommerce sales funnel that converts and generates incredible profit margins.
Learn how to redefine your eCommerce experience and join the successful players with a properly structured eCommerce conversion funnel.
But before that, let’s dive into the stages of an eCommerce funnel.
Stages of the sales funnel
There is no universally acceptable number of stages for eCommerce funnels. It depends on the number of steps required to convert leads into customers.
buyer's journey content map
Essentially, every eCommerce conversion funnel must include these stages to be successful:
Stage of consciousness
Consideration/Evaluation Stage
Purchase stage
Post Purchase
Repeat purchase
The Awareness Stage (Top of the Funnel, TOFU)
This stage is at the top of the sales funnel. It is the first place where your target audience's traffic goes. This stage aims to build brand awareness and address your potential customers' needs, problems , and potential leads .
This is the scenario, you connect with your prospects about their pain points through SEO content marketing or advertising.
It covers all the steps you take to make potential customers better informed about their problem and the solution. That’s why keyword research is essential. It will help you find out what your customers are searching for on Google or Amazon. The goal of this stage is to get your brand in front of people in your target audience at the lowest cost.
The consideration/evaluation stage
This stage follows right after the Awareness Stage. It is the middle of the funnel.
In the previous stage, you made prospects feel comfortable by offering them free information about their problem like a friend.
This is where you make your move. Your potential customers are now aware of the problems they face. The next step is to tell them the solution and position your brand as the solution (product awareness).
Your offer has to be good because your prospects are considering different options right now, including yours. The goal of this stage is to convert visitors into email subscribers.
Purchase stage (bottom of the funnel)
This is the stage of the sales funnel where you hope your prospects will decide to purchase your products.
All the previous steps or stages in the sales funnel contribute to convincing your prospects to make the final purchase decision.
Post Purchase
This stage encompasses what happens after the first purchase. At this stage, you keep the cycle open to make it easier for your existing customers to become repeat customers. You set up email sequences and follow up with your customers.
By consistently engaging with your customers after purchase, you can easily cross-sell or upsell them to a higher package.
Repeat purchase
Finally, here is the promised land for all businesses; repeat sales and loyal customers .
You've gotten your prospects to make their first purchase. Now you need to retain them for a long (if not long) lifespan.