How Vitamin.tools helps fight spam and spam leadsArticle
Posted: Wed Dec 18, 2024 4:24 am
If changing creative, installing captcha and magic spells do not help to defeat spam, try the method of Andrey Voropaev - SEO agency AVP Digital and part-time client of Vitamin.tools - advertising ecosystem , returning up to 18% of advertising replenishment. In the article we will reveal a method that will help to completely get rid of spam for 1-3 weeks and bring 10,000 target leads per month.
A case study on the promotion of a developer in Crimea.
The Yagla team runs an excellent telegram channel targeted industry database where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
How did you manage to get rid of the scam?
In the spring of 2024, the amount of bot traffic increased sharply. Not only for us, but also for other contractors promoting real estate on the peninsula. Moreover, no standard methods of struggle helped. We tried adding bot-catching services to the site, empty forms, turned on captcha and verification by phone number, but it did not work. Changing creatives helped for 2-3 days, but then everything returned back.
Each banner has an ID, we assumed that the clicking is scripted and catches the ad by the banner ID. As soon as we noticed the appearance of bot traffic, we changed the creative size by one pixel and uploaded the image again. This was enough for the system to replace the creative ID and the spam disappeared for a couple of days. The problem was that such replacements had to be done constantly. When working with budgets from 1,000,000 rubles per month, this is not profitable, since the algorithms drain the budget for training.
Spam was sent by unscrupulous Yandex partners, who showed ads on low-quality sites and in mobile games, and competitors. The former intentionally generated spam traffic to earn more, while the latter wanted to drain someone else's budget. Excluding sites did not help. When we decided to look into the problem deeper, we found an order on one of the active advertising sites, where the seller offered 100 rubles for 200 clicks on the ad. The task included a pool of domains where they asked to drive bot traffic.
When the creative idea stopped producing results, we tried replacing domains. This method gave a much better result than the previous ones, but it did not always work. The thing is that when training the algorithm, Yandex takes as a basis the data of users interacting with domains. Including spammers who click on ads. The algorithm uses this information to train all subsequent campaigns. If spam leads are included in the sample, the algorithm will count them as achieving the goal and will look for a similar audience.
In general, changing the domain itself without changing the account worked, but did not give a stable, high-quality result.
A case study on the promotion of a developer in Crimea.
The Yagla team runs an excellent telegram channel targeted industry database where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
How did you manage to get rid of the scam?
In the spring of 2024, the amount of bot traffic increased sharply. Not only for us, but also for other contractors promoting real estate on the peninsula. Moreover, no standard methods of struggle helped. We tried adding bot-catching services to the site, empty forms, turned on captcha and verification by phone number, but it did not work. Changing creatives helped for 2-3 days, but then everything returned back.
Each banner has an ID, we assumed that the clicking is scripted and catches the ad by the banner ID. As soon as we noticed the appearance of bot traffic, we changed the creative size by one pixel and uploaded the image again. This was enough for the system to replace the creative ID and the spam disappeared for a couple of days. The problem was that such replacements had to be done constantly. When working with budgets from 1,000,000 rubles per month, this is not profitable, since the algorithms drain the budget for training.
Spam was sent by unscrupulous Yandex partners, who showed ads on low-quality sites and in mobile games, and competitors. The former intentionally generated spam traffic to earn more, while the latter wanted to drain someone else's budget. Excluding sites did not help. When we decided to look into the problem deeper, we found an order on one of the active advertising sites, where the seller offered 100 rubles for 200 clicks on the ad. The task included a pool of domains where they asked to drive bot traffic.
When the creative idea stopped producing results, we tried replacing domains. This method gave a much better result than the previous ones, but it did not always work. The thing is that when training the algorithm, Yandex takes as a basis the data of users interacting with domains. Including spammers who click on ads. The algorithm uses this information to train all subsequent campaigns. If spam leads are included in the sample, the algorithm will count them as achieving the goal and will look for a similar audience.
In general, changing the domain itself without changing the account worked, but did not give a stable, high-quality result.