Have you ever been to the market or store to buy a specific product, but brought home 1 or 2 extra items? If you have experienced this, it means that you participated in a cross-selling action. And it's time to start applying it to your sales!
Many companies treat the consumer as a one-dimensional figure who only has one need to satisfy.
The customer enters the store, purchases the jordan email list 814427 contact leads product and leaves. End of interaction.
By doing so, companies miss out on huge opportunities to increase revenue at minimal cost.
If the same thing happens to you, don't despair. You can change this situation with just 2 questions:
What is required for my product to work?
What are its consequences?
Confused? Don't worry. Keep reading and you'll understand how these questions can increase your income!
What is cross selling (and what isn't)?
Imagine you walk into an electronics store and tell the salesperson that you're looking for a new phone.
Your only requirement is that it has a powerful battery because "you hate running out of battery or carrying the charger everywhere."
The salesman then shows you the most autonomous phone on the market and before going to the cashier to pay, he asks you: "why don't you take a power bank too?"
Then he explains the deal: "For another $100, you get a power bank home and always have enough charge to double your battery life."
Cool, right?
Then, in the checkout line, you see another customer talking to the same salesperson. But this customer wants a cell phone with a great camera because he loves taking pictures.
After the salesman presents you with the best camera phone and closes the sale, he asks you, "Do you already have a selfie stick ?"
