India
The Four Content Types for Texting in India
To minimize spam texting in India, the Telecom Regulatory chinese overseas europe data Authority of India (TRAI) mandates that all entities that want to send SMS messages must register information such as their entity/organization and message templates on distributed ledger technology (DLT) platforms. Read our blog post for complete details.
Part of the registration process requires organizations to register message content templates. A content template includes the actual text of an SMS message to be sent, with space designated for variables where appropriate, such as an account number or balance.
SMS message content falls into four categories, and therefore so do content templates: transactional, service implicit, service explicit, and promotional. This table shows each type of content and shows how they differ from each other.
