Where to get information about competitors
Posted: Wed Dec 18, 2024 4:40 am
Information about how a competitor is progressing can be obtained:
From "Demand Analytics". You can find out the number of sellers in a category, the average number of ad views, the conversion from view to contact, and what the demand is by category.
From the search results for the key phrase. You can guess how competitors operate. We look at the ads themselves, seller cards, reviews and design.
For everything else, you need parsers — special services that collect data on all published ads in a short period of time. With their help, you can conduct analysis and analytics 50 times faster than manually.
In this project, I parsed data on the category "Beauty, overseas data health", the query "hair transplant", GEO - Moscow. The parser found 80 ads and summarized the data on them in one common table. Found photos, texts, titles, categories and names of competitors. I analyzed all this data, derived patterns and used them when launching an advertising campaign.
To collect data for my own ads and identify triggers that attract users, I read all the collected texts. And then, based on them, I created texts for the customer's ads that gave the best results.
What else can you find out through the parser: the best time to publish ads, top promotion strategies, the presence of other accounts from a competitor, and the best ads that get the most views.
Important point! The parser does not analyze the USP in competitors' descriptions, this must be done manually. But its convenience lies in the fact that all the texts have already been collected. Therefore, the information is easy to study and analyze in one window, rather than opening a new competitor's page on Avito each time.
Neither parsers nor "Demand Analytics" can show how often and from which ads sales occur. This is already an internal issue for each of the promoted competitors.
From "Demand Analytics". You can find out the number of sellers in a category, the average number of ad views, the conversion from view to contact, and what the demand is by category.
From the search results for the key phrase. You can guess how competitors operate. We look at the ads themselves, seller cards, reviews and design.
For everything else, you need parsers — special services that collect data on all published ads in a short period of time. With their help, you can conduct analysis and analytics 50 times faster than manually.
In this project, I parsed data on the category "Beauty, overseas data health", the query "hair transplant", GEO - Moscow. The parser found 80 ads and summarized the data on them in one common table. Found photos, texts, titles, categories and names of competitors. I analyzed all this data, derived patterns and used them when launching an advertising campaign.
To collect data for my own ads and identify triggers that attract users, I read all the collected texts. And then, based on them, I created texts for the customer's ads that gave the best results.
What else can you find out through the parser: the best time to publish ads, top promotion strategies, the presence of other accounts from a competitor, and the best ads that get the most views.
Important point! The parser does not analyze the USP in competitors' descriptions, this must be done manually. But its convenience lies in the fact that all the texts have already been collected. Therefore, the information is easy to study and analyze in one window, rather than opening a new competitor's page on Avito each time.
Neither parsers nor "Demand Analytics" can show how often and from which ads sales occur. This is already an internal issue for each of the promoted competitors.