How to create a simple autoresponder series to keep your leads hot
Posted: Wed Dec 18, 2024 4:58 am
As a small business owner, you should be building your email list – you get that.
You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done?
Not by a long shot.
You still need to make sure that the people who just signed up to your Phone Number Database email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase.
You know the likelihood of someone getting on your list and buying something straightaway is small, unless they make a low dollar, impulse purchase.
It’s like asking someone for their hand in marriage on the first date. You have to woo them first. Send them a few gifts and show them what a great catch you truly are.
You need to nurture your leads so they stay connected, build their confidence and increase trust.
You need to have a sequence in place which does all those things.
If you wait till the next time you update your blog post or send out a promotion, your subscriber would most likely have forgotten all about you.
What you need is a strategic, pre-planned sequence of emails to keep your new leads warm and happily waiting to consume more.
Let’s learn how to do this.
What is an autoresponder?
An autoresponder is a series of email content that gets delivered every time someone subscribes to your email list.
Unlike other automated emails, it goes out in a certain sequence, on certain pre-determined dates.
This sequence is delivered over time with the goal to develop a deeper relationship with your new audience.
An autoresponder tends to be purely content-based or mostly content with low key offers for service-based online professionals but it can be straight up warm up and promotional content for companies selling software or physical products.
Marketers often refer to autoresponders as drip email campaigns or follow up emails.
Related: Automating your email marketing: autoresponders vs. automation
Creating a consistent experience for new subscribers
Think about your core message for a second, and think about the various ways you are pushing it out.
You have your home page, your about page, and services page. You publish relevant content on your blog and you also push content on various social media platforms.
Now think about somebody who discovers you for the first time.
What is the best way to let them know everything you do in your business, what you stand for, and what your core message is? Is it your newsletter, is it your website?
If you look at your newsletter, it takes a while for someone to truly get what you are all about because your next five mailings might not contain a sales message.
If it’s your website, people won’t sit down and open each and every page systemically. They neither have the time nor the inclination to do that.
The most efficient and cost-effective way to educate your new subscribers is to take them through a series of specially designed emails that take them from point A to point B in a sequential order.
By taking them through this series, you want them to get to know what you have to offer, how you can help them and what makes you different from your competitors.
You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done?
Not by a long shot.
You still need to make sure that the people who just signed up to your Phone Number Database email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase.
You know the likelihood of someone getting on your list and buying something straightaway is small, unless they make a low dollar, impulse purchase.
It’s like asking someone for their hand in marriage on the first date. You have to woo them first. Send them a few gifts and show them what a great catch you truly are.
You need to nurture your leads so they stay connected, build their confidence and increase trust.
You need to have a sequence in place which does all those things.
If you wait till the next time you update your blog post or send out a promotion, your subscriber would most likely have forgotten all about you.
What you need is a strategic, pre-planned sequence of emails to keep your new leads warm and happily waiting to consume more.
Let’s learn how to do this.
What is an autoresponder?
An autoresponder is a series of email content that gets delivered every time someone subscribes to your email list.
Unlike other automated emails, it goes out in a certain sequence, on certain pre-determined dates.
This sequence is delivered over time with the goal to develop a deeper relationship with your new audience.
An autoresponder tends to be purely content-based or mostly content with low key offers for service-based online professionals but it can be straight up warm up and promotional content for companies selling software or physical products.
Marketers often refer to autoresponders as drip email campaigns or follow up emails.
Related: Automating your email marketing: autoresponders vs. automation
Creating a consistent experience for new subscribers
Think about your core message for a second, and think about the various ways you are pushing it out.
You have your home page, your about page, and services page. You publish relevant content on your blog and you also push content on various social media platforms.
Now think about somebody who discovers you for the first time.
What is the best way to let them know everything you do in your business, what you stand for, and what your core message is? Is it your newsletter, is it your website?
If you look at your newsletter, it takes a while for someone to truly get what you are all about because your next five mailings might not contain a sales message.
If it’s your website, people won’t sit down and open each and every page systemically. They neither have the time nor the inclination to do that.
The most efficient and cost-effective way to educate your new subscribers is to take them through a series of specially designed emails that take them from point A to point B in a sequential order.
By taking them through this series, you want them to get to know what you have to offer, how you can help them and what makes you different from your competitors.