The Pandemic brought with it a host of changes and an imminent need for adaptation, not only in the healthcare sector, but also in the business sector. The changes - which will undoubtedly continue - are imminent and unknown, but what we are certain of is that technological advances will continue, as well as digital growth . Digital transformation is a bulk sms brazil process that most companies have started and that can no longer be reversed. It is time to define objectives and draw up new strategies to attract more customers through online channels, and to do so, there is nothing better than staying up to date with the latest developments in SEO.
In this article we will present you with a summary of the SEO trends that are being seen in the first Q of 2021.
Unique, relevant, engaging content: EAT principle
It’s been proven that higher quality content means higher success in Google rankings, but you need to understand what “quality” means to Google. The EAT principle (Expertise, Authority, and Trust) is a good indicator of whether your website is of high quality . You should also create an ideal customer profile and conduct search intent research to create valuable content that fits your users’ preferred format.
Growth Hacking: The Power of Simplicity
Grow faster but at a lower cost? Yes, it is possible thanks to Growth Hacking. This type of disruptive marketing technique consists of looking for solutions outside the norm, and involves a change in team structure, methodologies and processes .
The goal of the growth hacker will be to attract new users and grow a project profitably using data analysis and lean marketing, that is, the more agile, fast and simple the brand's actions are communicated, the better. Innovation and change have to be part of this process, because what works today will no longer work tomorrow.
Optimizing customer experience.
Focusing the digital strategy on customer experience should be an obligation and not an option. Although this trend is not something that is presented as a novelty in 2021, it is a trend that lasts over time, and if this is so, it is because it really has weight in itself. A customer's experience can be the trigger for them to become a potential consumer or not ; it is a cyclical process that encompasses all the decisions you make about your company.
