Using cryptocurrencies in eCommerce
Posted: Wed Dec 18, 2024 5:02 am
If you have an online store, you may not be able to compete with these Marketplace giants, but you can and should direct your marketing strategies towards web positioning. This is why we are sure that SEO will be one of the eCommerce Marketing trends in 2019.
Now, if you sell through Amazon, for example, you must also make sure that you are in the top positions of the search results, since the users who come to the platform have a clear intention to buy and consequently you will have more opportunities to sell your products.
More and more users are using cryptocurrencies (like Bitcoin) to make online purchases. An electronic wallet is considered by many to be safer than sending credit card information every time a purchase is made.
The implementation of this form of payment in e-commerce can also convince many hesitant users to make a purchase. This is even more true in 2019, a year in which significant growth in the use of cryptocurrencies in online shopping is expected.
Other Marketing Trends for Commerce that are still relevant
2019 will be a year of success for those companies that rely on CRM technology and adopt strategies to get more out of the marketing area.
Content marketing shouldn’t be overlooked either, although in the midst of the daily grind, it’s easy to forget that content marketing as we know it is still a relatively new phenomenon. Just a few years ago, marketers handled content primarily as a side project. It was more of a bonus than an essential role, something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities.
That has changed. Where marketing of the past often pushed one-way conversations to consumers, successful brands know that content marketing opens the door to two-way conversations and relationships with audiences unlike anything before.
Increasingly, this strategy is helping eCommerce businesses better engage with customers, provide information, and ultimately sell products. In recent times, content marketing and SEO have become very closely connected . For example, SEO broken link building is emerging as a popular content marketing strategy.
In 2019, Content Marketing will continue to grow and become a bigger part of eCommerce marketing. Content may not seem like a new eCommerce marketing trend, but it’s still on the rise, and in 2019 it may be time to double down.
Another eCommerce trend in 2019 is the use of referral and affiliate marketing mortgage brokers email list to generate more conversions. Referral marketing is like the technique that allows the buyer to report a product to their friends in exchange for a reward, for example, a discount on the next purchase. Affiliate marketing takes referral even further, offering users the opportunity to earn directly from the sales they generated by reporting a product to friends on social networks or to visitors of their blog.
In practice, these are techniques that generate strong word of mouth and motivate users to buy and purchase the company's products. Considering the simplicity of including these systems in e-commerce sites and the low cost of these technologies and their administration, it is difficult to explain why they are still so widespread.
Statistics on eCommerce trends in 2019
2018 is already behind us, in terms of eCommerce marketing there is nothing left to do but evaluate and analyze the results left to us by our clients based on their behavior in the cloud.
Below we will see some data on the behavior, in 2018, of the marketing tools that will be trending in 2019.
Some figures on chatbots in e-commerce.
Chatbots have generated a lot of interest for eCommerce in recent years and will continue to be one of the top eCommerce marketing trends in 2019. But if you don't believe it, just ask Google Trends.
Now, if you sell through Amazon, for example, you must also make sure that you are in the top positions of the search results, since the users who come to the platform have a clear intention to buy and consequently you will have more opportunities to sell your products.
More and more users are using cryptocurrencies (like Bitcoin) to make online purchases. An electronic wallet is considered by many to be safer than sending credit card information every time a purchase is made.
The implementation of this form of payment in e-commerce can also convince many hesitant users to make a purchase. This is even more true in 2019, a year in which significant growth in the use of cryptocurrencies in online shopping is expected.
Other Marketing Trends for Commerce that are still relevant
2019 will be a year of success for those companies that rely on CRM technology and adopt strategies to get more out of the marketing area.
Content marketing shouldn’t be overlooked either, although in the midst of the daily grind, it’s easy to forget that content marketing as we know it is still a relatively new phenomenon. Just a few years ago, marketers handled content primarily as a side project. It was more of a bonus than an essential role, something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities.
That has changed. Where marketing of the past often pushed one-way conversations to consumers, successful brands know that content marketing opens the door to two-way conversations and relationships with audiences unlike anything before.
Increasingly, this strategy is helping eCommerce businesses better engage with customers, provide information, and ultimately sell products. In recent times, content marketing and SEO have become very closely connected . For example, SEO broken link building is emerging as a popular content marketing strategy.
In 2019, Content Marketing will continue to grow and become a bigger part of eCommerce marketing. Content may not seem like a new eCommerce marketing trend, but it’s still on the rise, and in 2019 it may be time to double down.
Another eCommerce trend in 2019 is the use of referral and affiliate marketing mortgage brokers email list to generate more conversions. Referral marketing is like the technique that allows the buyer to report a product to their friends in exchange for a reward, for example, a discount on the next purchase. Affiliate marketing takes referral even further, offering users the opportunity to earn directly from the sales they generated by reporting a product to friends on social networks or to visitors of their blog.
In practice, these are techniques that generate strong word of mouth and motivate users to buy and purchase the company's products. Considering the simplicity of including these systems in e-commerce sites and the low cost of these technologies and their administration, it is difficult to explain why they are still so widespread.
Statistics on eCommerce trends in 2019
2018 is already behind us, in terms of eCommerce marketing there is nothing left to do but evaluate and analyze the results left to us by our clients based on their behavior in the cloud.
Below we will see some data on the behavior, in 2018, of the marketing tools that will be trending in 2019.
Some figures on chatbots in e-commerce.
Chatbots have generated a lot of interest for eCommerce in recent years and will continue to be one of the top eCommerce marketing trends in 2019. But if you don't believe it, just ask Google Trends.