Shopify stores in front of more customers searching for your products
Posted: Wed Dec 18, 2024 5:06 am
When you're organizing your keywords, products, and categories for your Shopify site, think about how this information can be organized and presented to users.
Website architecture is a fancy way of saying, “How is the content on your site organized?” Not only does site structure ensure that users have an intuitive experience on your online store, it also helps search engines understand your site.
There are a few different types of pages in your Shopify store, but they can be divided into five main categories:
So you want to think about it in terms of clicks. Ideally, a user on your Shopify site bc data india should be able to find what they're looking for in three clicks or less. This isn't always possible, especially if you have a lot of products and subcategories, but it's something you should aim for.
However, when it comes to site structure, sometimes you need to strike a balance between what works for SEO and what works for user experience. For SEO, you want to try to stick to that three-click rule. Usability may dictate the need for slightly deeper subcategorization than that, so users can find what they're looking for more easily based on category.
Overall, I don’t recommend Shopify for SEO-focused sites . Why is that? I took a look at some of the most popular ecommerce platforms and tested some of the major SEO factors to see which ones stood out. And Shopify definitely wasn’t at the top.
That being said, Shopify can handle basic SEO functions, and the basics can go a long way. When it comes to Shopify, you won’t have to worry about things like site speed like you would with a platform like WooCommerce.
Here are some SEO tips and best practices to get your
Keyword Research
Any good SEO strategy lives and dies by keyword research and the implementation of those keywords. How do you know which keywords to use and which ones will be the most beneficial to you in ranking highly? How do you incorporate those keyword phrases into your site’s content effectively? The first step is keyword research.
Website architecture is a fancy way of saying, “How is the content on your site organized?” Not only does site structure ensure that users have an intuitive experience on your online store, it also helps search engines understand your site.
There are a few different types of pages in your Shopify store, but they can be divided into five main categories:
So you want to think about it in terms of clicks. Ideally, a user on your Shopify site bc data india should be able to find what they're looking for in three clicks or less. This isn't always possible, especially if you have a lot of products and subcategories, but it's something you should aim for.
However, when it comes to site structure, sometimes you need to strike a balance between what works for SEO and what works for user experience. For SEO, you want to try to stick to that three-click rule. Usability may dictate the need for slightly deeper subcategorization than that, so users can find what they're looking for more easily based on category.
Overall, I don’t recommend Shopify for SEO-focused sites . Why is that? I took a look at some of the most popular ecommerce platforms and tested some of the major SEO factors to see which ones stood out. And Shopify definitely wasn’t at the top.
That being said, Shopify can handle basic SEO functions, and the basics can go a long way. When it comes to Shopify, you won’t have to worry about things like site speed like you would with a platform like WooCommerce.
Here are some SEO tips and best practices to get your
Keyword Research
Any good SEO strategy lives and dies by keyword research and the implementation of those keywords. How do you know which keywords to use and which ones will be the most beneficial to you in ranking highly? How do you incorporate those keyword phrases into your site’s content effectively? The first step is keyword research.