It is the frequency with which an advertisement is shown or published on the search engine results page through Remarketing or Display campaigns.
Clicks
This is the action where the user selects the ad by clicking on it. This is the most basic sign that the user is interested in what is being advertised.
CTR
CTR or Click Through Rate is the percentage that indicates the frequency and effectiveness with which a user sees an ad and clicks on it. This way, you can check the productivity of a campaign, ad group or keyword.
Its formula is calculated by dividing the number of clicks your ad receives by the number of impressions it has had (clicks ÷ Impressions = CTR).
Daily budget
It refers to the amount of money that the advertiser is willing to pay daily on Google Adwords or Bing Ads.
CPC Bids
CPC or Average Cost per Click calculates the maximum amount of money you must pay for each click that users give to your ad taking into account the CPCs of your sector and your competitors, which is established to ensure that the budget is not exceeded.
In the event that the ad or keyword does not receive any clicks, no payment will be made on it, even though impressions have been made.
CPM Offers
CPM in Spanish Cost per Thousand Impressions represents the cost that an advertiser will have to pay to appear a thousand times on the same banner.
Quality level
This score determines the relevance of the ad, keyword or landing golf courses email list page, which will be taken into account by Google when positioning the ads.
In terms of cost, it is estimated that the higher the quality level of the ad, the less you will pay per click. This level is ranked from 1 to 10, with 10 being the highest score.
SEM campaigns represent a strategy to consider in order to increase the visibility of your website on the Internet and attract new customers in record time.
Through it, you can run campaigns with different ad groups that always target a specific keyword that will be aimed at a specific demographic group.
But before running an AdWords campaign, it is recommended to make sure that it is profitable and worthwhile to run.
The steps to follow to ensure that it is profitable are as follows:
1. To do SEM, first define the investment objectives
The first step is to clearly define the objectives you want to achieve with your AdWords strategy. The most common objectives established in a search engine advertising strategy are the following.
