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A new year has begun and the progress of marketing is becoming increasingly dizzying. Therefore, it is essential that as a director or executive of the area you are aware, from now on, of the digital marketing trends for 2019.

This information will be very useful to you, as it will allow you to define strategies and develop the most effective actions for your digital marketing plan . In addition, you will be able to gain an advantage over your competition.

During 2018 we saw incredible technological innovation, which will motion pictures email list increase its level of influence on the way we do digital marketing in 2019 and the years to come. Now, if you still don't know where to start, don't worry. Here we bring you the top 10 digital marketing trends for 2019.






Reviewing Marketing Trends in 2018
To start, let's talk a little about the digital marketing trends that set the tone during 2018. While it is true that during 2018 we saw the emergence of new tools and technologies, we were also able to observe the continuity and growth of trends that began between 2016 and 2017.

Thus, among the digital marketing trends that were best positioned during 2018 are:

-The growth of Instagram and Facebook: both Instagram and Facebook have experienced growth, which is reflected in the increase in the number of users, as well as the number of advertisers.

Without a doubt, both networks have been key for the businesses and companies that use them. This success is due to the fact that both networks have known how to adapt to the demands and needs of users.

-The success of videos: the video format was fully accepted by the public during 2018. Given this, marketers did not wait to implement this strategy.

The most used videos were the economic version, such as:

The testimonials.
Interviews.
Ephemeral.
Samples of the product or service, etc.
During 2018 it was also clearly evident:

The preference for quality of content over quantity. This is because users do not always have enough time to assimilate all the information published.
Progress in instant messaging for advertising and marketing purposes. One of the tools used most effectively was WhatsApp.
Strengthening marketing automation. This is done with the aim of obtaining better results in the processes and strategies developed.
Strengthening Big Data. Considering that data analysis and user interaction on social media are among the most highly rated tools, big data is a great support when it comes to brands or companies making the right decisions regarding their marketing plan .
If you want to know more about these digital marketing trends, don't wait any longer and take a look at the following video:

Why it is important to know what the Marketing Trends are
As in any field, knowing about the trends in your industry is essential. This will give you an advantage in developing ideal strategies that adapt to the needs of your company and with which you can achieve your objectives.