Content marketing and the next step for brands
Posted: Wed Dec 18, 2024 5:35 am
We talk a lot about content marketing here on the blog, after all, we are experts at it and it was this strategy that made us come to you.
That term that became popular in 2010 is already on the tip of the tongues of many marketing professionals (if you don't know what it is, check out this infographic ).
However, its definition has always been very labeled and people treat it as a euphemism for things that have been around for a long time: custom publishing, advertising, and owned media.
This strategy goes beyond these definitions and you can laos email list 75226 contact leads be sure that it is much more than what you already know. Content marketing , when done correctly, can impact every department of a company, from sales and marketing to HR and investors.
Moreover, it is also becoming a marketing strategy. Today, content goes hand in hand with the consumer and is no longer a way of making advertising but of educating the market, creating affection and gaining people's trust.
Ebook Content Marketing
Starting a content strategy can be easier than you think. Download the ebook!
The new content marketing
After nearly a decade of definitional distortion, I think marketers need to start talking about content marketing a little differently.
It's clear that most brands have matured in the way they think about content.
If brands have historically used their blogs to increase awareness, now is the time for content to be applied to the entire marketing funnel .
The fundamentals of storytelling can still create demand generation, sales activation, and retention.
If we pick out the tactics that the modern marketer has to choose from, we see that each one improves when the content is crafted and improved.
That term that became popular in 2010 is already on the tip of the tongues of many marketing professionals (if you don't know what it is, check out this infographic ).
However, its definition has always been very labeled and people treat it as a euphemism for things that have been around for a long time: custom publishing, advertising, and owned media.
This strategy goes beyond these definitions and you can laos email list 75226 contact leads be sure that it is much more than what you already know. Content marketing , when done correctly, can impact every department of a company, from sales and marketing to HR and investors.
Moreover, it is also becoming a marketing strategy. Today, content goes hand in hand with the consumer and is no longer a way of making advertising but of educating the market, creating affection and gaining people's trust.
Ebook Content Marketing
Starting a content strategy can be easier than you think. Download the ebook!
The new content marketing
After nearly a decade of definitional distortion, I think marketers need to start talking about content marketing a little differently.
It's clear that most brands have matured in the way they think about content.
If brands have historically used their blogs to increase awareness, now is the time for content to be applied to the entire marketing funnel .
The fundamentals of storytelling can still create demand generation, sales activation, and retention.
If we pick out the tactics that the modern marketer has to choose from, we see that each one improves when the content is crafted and improved.