These should be checked regularly to find opportunities
Posted: Wed Dec 18, 2024 5:35 am
This is one of the most overlooked aspects of successful Google Ads campaign management.
The personal search terms report isn’t just for finding negative keywords. It’s also where you’ll find new keywords to use in your campaigns.
Generally, we add any keyword that has had at latvia phone number library least one click and more than ten impressions in the last 30 days and is relevant to the product or service being sold. By doing this, we can control the keywords that ads are showing on. If we leave them as is, they could negatively impact the performance of the campaign as they fail to meet our conversion goals over time.
We wouldn't know about them because they weren't added as keywords, and they would be easier to miss if we were to rely solely on analyzing the search term report.
6. Always Check for Negative Keywords
Your keywords may appear for a variety of search queries. But you may not want some of these rankings!
Your search term report should be constantly checked for negative keywords that your ads may be showing for. By doing this, you will reduce the amount of Google Ads spend being wasted on your campaigns.
Don’t think this doesn’t apply to you even if you’re only using exact match keywords. Google’s recent post stated that if they think a search query is closely related to your keyword, you can potentially show for that search term.
7. Be Careful with Broad Match Keywords
If you are trying to reduce your costs and are using broad match keywords, this strategy may need to be rethought.
Broad keywords are essentially more general versions of phrase and exact match keywords.
The personal search terms report isn’t just for finding negative keywords. It’s also where you’ll find new keywords to use in your campaigns.
Generally, we add any keyword that has had at latvia phone number library least one click and more than ten impressions in the last 30 days and is relevant to the product or service being sold. By doing this, we can control the keywords that ads are showing on. If we leave them as is, they could negatively impact the performance of the campaign as they fail to meet our conversion goals over time.
We wouldn't know about them because they weren't added as keywords, and they would be easier to miss if we were to rely solely on analyzing the search term report.
6. Always Check for Negative Keywords
Your keywords may appear for a variety of search queries. But you may not want some of these rankings!
Your search term report should be constantly checked for negative keywords that your ads may be showing for. By doing this, you will reduce the amount of Google Ads spend being wasted on your campaigns.
Don’t think this doesn’t apply to you even if you’re only using exact match keywords. Google’s recent post stated that if they think a search query is closely related to your keyword, you can potentially show for that search term.
7. Be Careful with Broad Match Keywords
If you are trying to reduce your costs and are using broad match keywords, this strategy may need to be rethought.
Broad keywords are essentially more general versions of phrase and exact match keywords.