Benefits of implementing AMP
Posted: Wed Dec 18, 2024 5:42 am
AMP is a project that allows you to adapt your pages for a better mobile experience.
Since WordPress is the most popular CMS these days, a WP plugin is also available to make your content AMP ready.
AMP strips pages of most unwanted HTML elements.
You can use a simplified version of CSS only. Additionally, you must properly validate your website to ensure it works with AMP.
You can use JavaScript but only from the library provided by AMP.
If you want to have videos in your posts, you need to use AMP approved extensions.
It is not allowed to use forms on your pages/articles.
However, some things are about to change as Google announced another exciting feature that will be implemented through this project.
It's called AMP Stories, and as the name suggests, it will take AMP beyond its initial limits.
The AMP Stories feature was announced at AMP Conf in Amsterdam. The idea is not new, if you think of Instagram and Snapchat.
Additionally, AMP Stories will also include full-screen content that works across all mobile and desktop devices. It supports reaching media with native videos and images, animations, and interactions.
AMP Stories is built on the same technology that powers the entire AMP project, so all content published through Stories will load quickly and seamlessly on mobile devices.
[Tweet “By reducing HTML elements, AMP allows your pages to load faster.”]
What are its advantages?
Overall, the main advantage of AMP is the improved user experience on mobile devices, as forex email list we are in the mobile era and that will not change overnight.
On the other hand, loading speed will always be positive both on the Google side and on the user side, and this can translate into greater traffic and positioning for the website.
Similarly, there are certain benefits that AMP offers to web pages as indicated below:
Pages load instantly on mobile devices
As a result, the bounce rate will be reduced as people will no longer have to wait for pages to load.
Considering that a one-second delay can reduce conversion rates by 3.5%, according to Akamai research , this is a very important feature that no marketing expert can ignore.
Much better Google ranking
It’s clear that Google prefers pages that load faster, especially AMP pages. This means that when people search for a specific query, if your page is faster than your competitors’, it will rank higher in the search results and thus, users will be more likely to access it.
We recommend that you evaluate the speed of your website with Page Speed Insights , an excellent tool provided by Google that will allow you to see your page's score on mobile.
Since WordPress is the most popular CMS these days, a WP plugin is also available to make your content AMP ready.
AMP strips pages of most unwanted HTML elements.
You can use a simplified version of CSS only. Additionally, you must properly validate your website to ensure it works with AMP.
You can use JavaScript but only from the library provided by AMP.
If you want to have videos in your posts, you need to use AMP approved extensions.
It is not allowed to use forms on your pages/articles.
However, some things are about to change as Google announced another exciting feature that will be implemented through this project.
It's called AMP Stories, and as the name suggests, it will take AMP beyond its initial limits.
The AMP Stories feature was announced at AMP Conf in Amsterdam. The idea is not new, if you think of Instagram and Snapchat.
Additionally, AMP Stories will also include full-screen content that works across all mobile and desktop devices. It supports reaching media with native videos and images, animations, and interactions.
AMP Stories is built on the same technology that powers the entire AMP project, so all content published through Stories will load quickly and seamlessly on mobile devices.
[Tweet “By reducing HTML elements, AMP allows your pages to load faster.”]
What are its advantages?
Overall, the main advantage of AMP is the improved user experience on mobile devices, as forex email list we are in the mobile era and that will not change overnight.
On the other hand, loading speed will always be positive both on the Google side and on the user side, and this can translate into greater traffic and positioning for the website.
Similarly, there are certain benefits that AMP offers to web pages as indicated below:
Pages load instantly on mobile devices
As a result, the bounce rate will be reduced as people will no longer have to wait for pages to load.
Considering that a one-second delay can reduce conversion rates by 3.5%, according to Akamai research , this is a very important feature that no marketing expert can ignore.
Much better Google ranking
It’s clear that Google prefers pages that load faster, especially AMP pages. This means that when people search for a specific query, if your page is faster than your competitors’, it will rank higher in the search results and thus, users will be more likely to access it.
We recommend that you evaluate the speed of your website with Page Speed Insights , an excellent tool provided by Google that will allow you to see your page's score on mobile.