Criteria for choosing a lead magnet/popup

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pappu791
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Joined: Wed Dec 18, 2024 4:52 am

Criteria for choosing a lead magnet/popup

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Criteria for choosing a lead magnet/popup
You are choosing a lead magnet for the sole purpose of converting or engaging website visitors.

These are the criteria you should consider before choosing a lead magnet.

It should be easy to use.
Changing colors, sizes, and fonts to match your brand should be done quickly with those popups.
When you're deciding on pop-up apps, look at mobile responsiveness. Many pop-up apps are good for websites, but they're not good for mobile responsiveness.
Integrations with crucial email marketing tools like MailChimp , ConvertKit, Autopilot, etc.
Essential features when choosing a lead magnet:
Exit intent technology for the right triggers
Displacement and timing technology to activate at the right moment
Advanced targeting tools such as:
Segment by traffic source (search engines, social networks, etc.)
Orientation by specified dates and times of day
Display on specific pages of the website

Image


Show to new or returning visitors
Control the display frequency for each visitor.
See the full list of targeting features here.
Ready-made templates – Many people like ready-made, nice looking popup and form templates that could help them get the popup up and running immediately without any designing required.
Different types of popups: Not all of these popups work the same on every page. Therefore, you need different types of popups, such as:
Light boxes
Top and bottom bars
Poptins specially designed for mobile
Gamified pop-ups (Spin the wheel, scratch cards and choose gift pop-ups)
Countdown pop-ups
Full screen overlays
On this side
A/B Testing: Marketing is not done right without A/B testing. It is a must-have feature for marketers to know which pop-ups, copy, images, and messaging work best.
Analytics: You should be able to analyze and understand the performance of different popups based on different pages, triggers, and more. Without analytics, a popup app is incomplete.
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