When you start an online store, no one knows about your solution or brand
Posted: Wed Dec 18, 2024 5:48 am
Focus your keywords on moving people along the buyer’s path. To do this, you need to do research. The keywords your target searches for help you understand the type of content they are looking to see.
Regardless of the volume of a keyword, if you can capture the intent behind that search in your content, you can get more conversions than those running after high volumes. People who come into contact with your brand will be at different stages of awareness. Some won’t even be aware of the issue – they’re at a completely unaware stage. Others will be at one of these stages:
Aware of the solution
Product conscious
more aware
The most aware ones are the easiest to convert because they are searching for your exact brand or product. The takeaway you need to have is that no matter what stage your prospects are in, your content needs to engage and attract them.
You need to capture the right content and modifiers for your marketing journey .
so you need to focus on the top end of the funnel. See how keyword modifiers can be mapped to the buyers journey.
buyer's journey content map
Map out your content strategy and prepare for these different stages of the journey. And keep in mind the potential stage of awareness your user might be at.
Also, be prepared for people who have purchased from you. It is less expensive to retain them than to acquire new customers. That is where email automation and retargeted ads come into play. Optimize your content for cross/upselling after purchase and getting reviews. Don’t forget about those who don’t buy from you after a while. I have explained more in the email automation section of this article.
Brand images
In addition to written content and messaging, you need to align your brand imagery before you start building your website. You’ll need product photos, lifestyle images, and stock photos to complement your image library.
Your logo, choice of colors and fonts are important. Make sure it accurately reflects the brand you want to create. More importantly, make sure it resonates with your target customer.
Additional resources:
How to use market segmentation to group customers
How to choose a brand name
Product Photography: How to Market Products with Photos [19 Pro Tips]
19 Persuasive Marketing Techniques for Product Descriptions That Sell
Inclusive buyer personas: where new product ideas live and growth happens
How to start an online boutique
How to start an online store6
Setting Up Your Online Store for Success
The ultimate goal of starting an online store for most people is sales. To get sales, you bc data philippines need a website, but a great store is more than just having in-demand products. Your communication, brand message, and proper product uploads are all important. Follow the steps below to turn your researched niche into a pivotal sales machine.
How to Start an Online Store: Deciding on an E-Commerce Platform
Choosing the right ecommerce software has a significant impact on your bottom line, but you don’t need to do it until you’ve figured out your business and content strategy. Don’t skip to this step until you’ve established your strategy.
Many people look at reviews on e-commerce platforms and go to Shopify, but it's not good for content-based brands. Their platform isn't everything you need to be successful. However, the features it has can influence the type of marketing you do.
Shopify may be your best bet
I prefer to use Shopify or BigCommerce website builder. BigCommerce tends to work best for stores with multiple categories and lots of SKUs. Shopify is better for beginners and multi-channel sales.
Choose a template that connects with your business and your customers
It's good if you want to get a custom design. However, the tens of thousands of dollars you can pay for a custom template can go toward marketing your store, getting your products, and more, while you're spending less than $200 on a theme.
Don't pay an expensive designer when there are premium themes that work. There are tons of theme marketplaces and most eCommerce platforms have their own marketplace.
Regardless of the volume of a keyword, if you can capture the intent behind that search in your content, you can get more conversions than those running after high volumes. People who come into contact with your brand will be at different stages of awareness. Some won’t even be aware of the issue – they’re at a completely unaware stage. Others will be at one of these stages:
Aware of the solution
Product conscious
more aware
The most aware ones are the easiest to convert because they are searching for your exact brand or product. The takeaway you need to have is that no matter what stage your prospects are in, your content needs to engage and attract them.
You need to capture the right content and modifiers for your marketing journey .
so you need to focus on the top end of the funnel. See how keyword modifiers can be mapped to the buyers journey.
buyer's journey content map
Map out your content strategy and prepare for these different stages of the journey. And keep in mind the potential stage of awareness your user might be at.
Also, be prepared for people who have purchased from you. It is less expensive to retain them than to acquire new customers. That is where email automation and retargeted ads come into play. Optimize your content for cross/upselling after purchase and getting reviews. Don’t forget about those who don’t buy from you after a while. I have explained more in the email automation section of this article.
Brand images
In addition to written content and messaging, you need to align your brand imagery before you start building your website. You’ll need product photos, lifestyle images, and stock photos to complement your image library.
Your logo, choice of colors and fonts are important. Make sure it accurately reflects the brand you want to create. More importantly, make sure it resonates with your target customer.
Additional resources:
How to use market segmentation to group customers
How to choose a brand name
Product Photography: How to Market Products with Photos [19 Pro Tips]
19 Persuasive Marketing Techniques for Product Descriptions That Sell
Inclusive buyer personas: where new product ideas live and growth happens
How to start an online boutique
How to start an online store6
Setting Up Your Online Store for Success
The ultimate goal of starting an online store for most people is sales. To get sales, you bc data philippines need a website, but a great store is more than just having in-demand products. Your communication, brand message, and proper product uploads are all important. Follow the steps below to turn your researched niche into a pivotal sales machine.
How to Start an Online Store: Deciding on an E-Commerce Platform
Choosing the right ecommerce software has a significant impact on your bottom line, but you don’t need to do it until you’ve figured out your business and content strategy. Don’t skip to this step until you’ve established your strategy.
Many people look at reviews on e-commerce platforms and go to Shopify, but it's not good for content-based brands. Their platform isn't everything you need to be successful. However, the features it has can influence the type of marketing you do.
Shopify may be your best bet
I prefer to use Shopify or BigCommerce website builder. BigCommerce tends to work best for stores with multiple categories and lots of SKUs. Shopify is better for beginners and multi-channel sales.
Choose a template that connects with your business and your customers
It's good if you want to get a custom design. However, the tens of thousands of dollars you can pay for a custom template can go toward marketing your store, getting your products, and more, while you're spending less than $200 on a theme.
Don't pay an expensive designer when there are premium themes that work. There are tons of theme marketplaces and most eCommerce platforms have their own marketplace.