A study by (NAR) found 88% of buyers purchased homes through a realtor or broker. As people buy more houses, the demand for realtors also rises.
Getting your realtor license is the first step to starting buy whatsapp number list your business, and the second step is marketing. There are 1.56 million realtors in the US, and it takes work to stand out. Getting the right clients is more manageable with proper marketing, making it easier to survive in Real Estate. It would be best if you marketed yourself properly as a realtor to succeed quickly in this lucrative yet competitive industry.
Let’s see 17 proven ways to market yourself as a Realtor and quickly get real success.
Note: We’ve divided the marketing tools and techniques into two parts – digital and traditional. None of the marketing channels mentioned are standalone; you can use them together, according to your needs, to get the best results. Also, we have it in chronological order rather than a random list to help you make step-by-step decisions in your marketing process.
Start with a real estate marketing plan
Before marketing yourself as an expert real estate agent on a full scale, have a basic marketing plan and brand identity. It doesn’t have to be perfect, and you can always make changes along the way. A marketing plan is a must to ensure you save time doing the right things. It gives you the right direction and a sense of being on track.
Let’s understand the components of a marketing plan briefly.
Find a market gap and create your USP: There are probably others providing the same services you will. Simply offering the same won’t set you apart. Start with market research. See what gaps are present, which market is underserved, and what’s something no one else is doing.
Understand the market, and then position yourself accordingly. Develop your unique selling proposition and focus on your strong zone; what can you offer that others can’t? Understand the market and understand your strong points.
Create a vision statement and set goals: Figure out what you want to achieve in the short and long term. Have a vision. It’s not just about making money. Think big and start small.
Identify your target customer: Once you know the market to serve, figure out the different segments of customers. Categorize them as A, B, C, D, and fill out the details. Use gender, income, behavior, lifestyle, location, and many other factors to create these segments. Such as – 45 to 65-year-old males with x amount of income, living in y area.
Next, pick one or two of the most profitable segments suited for you. Something that resonates with your USP and Vision. So you can provide real value to people with real expertise. Understand your target customer thoroughly; note their pain points, problems, behaviors, tendencies, and everything else possible to discover. It’ll help you connect with them on a personal level fast.
Have the fundamental brand elements ready – Name, tagline, and logo: Get help from a professional copywriter and a designer if needed. No need to invest too much in this, and you can probably do some of it yourself.
Pick the most effective marketing tools and stick to a specific budget and timeline: Trying to do everything yourself won’t help. Pick specific tools that are more likely to work for your situation. Pick the most important and relevant ones from our list of 17 practical marketing methods. Test different methods to see which offers the best results. Also, put a specific budget and time for each goal or task. Without a limit, you might underspend or overspend your time and money.
Measure performance: Without tracking your progress and performance, it’s easy to feel overwhelmed and out of line soon. Our brains are wired to process and come up with ideas, not to store them line by line. Once the goals and tools are identified, tracking and measuring your performance with some key metrics is necessary. For example, you want to spend 100$ on Instagram Ads for two weeks and want to get at least 50 people on your website.
Once again, make sure to plan. Start as early as possible and change or update things as you move.
Let’s learn 17 proven ways to market yourself as a realtor and get real results.
Pro tip: Don’t try to do everything yourself. Hire freelancers and experts from marketplaces like Fiverr and Upwork to make money work for you. Focus on building your business and what you can do well, and leave the rest to those good at it. Hiring the right people and outsourcing early is the best thing you can do for yourself and your business.
Top 17 digital and traditional marketing strategies for a realtor in 2022
Digital marketing strategies are easy to implement and can give fast results, but traditional marketing approaches are still relevant. For the best results, mix them and use them together. Each marketing strategy mentioned below complements the other.
First, we discussed digital marketing strategies to lay out the foundation of your business. Then we shared traditional marketing strategies to cement your position in the market.
1. Build a website to increase trust and conversion
A website is a foundation for your brand and business. A website makes your business more credible and trustworthy, as 70 to 80% of people were researching online before making a purchase or visiting, according to research from 2019.
A proper website lets you redirect your customers to a good landing page that can address their problems and convert them into customers. Your website will make it easy for you to connect and communicate with your customers efficiently.
Your website can have all this necessary information in one place:
Your Bio
Contact details
Catalog of your listings
Service details
Testimonials
Offers
Any other relevant information
Your website can also offer you a professional email like this – [email protected] instead of “[email protected].”
Also, your website is the foundation for all the following marketing strategies we will explain.
Pro tip: you can easily make an awesome real estate website with the help of Getresponse, and you don’t have to get confused with the technical aspects. You only need a few clicks to get an excellent and functional website.
Real Estate agents’ business website examples:
Examples of real estate websites.
2. SEO and blog to provide value and get consistent traffic
Whenever people need something, they search for it online. A typical customer might search something like these – “top realtors near me” or “best real estate agent in California Fresno.” There are thousands of keywords searched by genuine customers every day, and when they search, you want your website to appear in the search engine and maps.
To do this, complete the “Google my business” process and optimize your website with the proper local SEO practices. Plus, having a blog section on your website will help you rank for more search terms on search engines and provide value to your target audience. An SEO-optimized website with a blog section is the best option to get tons of organic traffic at a meager cost for a very long time. Mind you, a massive 77% of internet users read blogs. Notorious Rob and his blog are a great example.
Pro tip: Hire an SEO expert and a couple of writers to make the process faster and get quick results. Doing the whole process yourself will take a long time. The more content you get, the more keywords you rank for. Definitely maintain quality, but know it’s a game of quantity.
