Affiliate marketing is not a “set it and forget it” marketing channel. Once you are connected with the right affiliate marketing program and influencers, you need to cultivate those relationships. You want to make sure that your affiliates are representing your brand in the desired way and that your promotional methods are effective.
Support your affiliates and communicate regularly. Go beyond commission and engage them doctor database with new creative, trial products, and other incentives. They need to understand your brand, your latest products, and how to promote you effectively. PayLoadz reports that the factors that matter most to affiliates are:
Commission (19 percent).
A trader's reputation (13 percent).
Product relevance to the affiliate website (11 percent).
Building real relationships and being top of mind is one of the strongest ways to improve affiliate relationships and increase eCommerce revenue.
Offer a menu of creatives
In your affiliate marketing network, you'll provide affiliates with text ads, banner ads, and the content they need to successfully promote you. Most of your affiliate traffic will come from contextual text links in the body of content an affiliate writes about your site. In your affiliate network, you can choose which landing pages these text links go to, whether it's category pages, product pages, or just the home page.
For banners, if some affiliates are using 728px by 90px leaderboards, but all you offer are medium-sized 300px by 250px rectangles, you risk losing revenue because you didn’t offer enough options. Create banner ads in a variety of sizes and layouts so affiliates can choose what best suits their needs. If you’re running a promotion or sale, promotion-specific banners with start and end dates give your affiliates engaging, more personalized options for advertising your site.
