Even though technology is growing by leaps and bounds, and all kinds of information is just a click away, there is one tool that remains relevant no matter how many years go by: email.
Since the creation of the Internet, email has allowed us to communicate and stay in touch with everyone. Today you will see how to create a successful and selling email for the benefit of your business.
Why email?
Email marketing is one of the most cost-effective tools for staying in touch with your customers, getting to know them and, in this way, developing strategies focused on improving your relationship with them and, of course, offering them better attention and service.
Plus, you can create a more personal bond because by making content or promotions exclusive to them, you can also get first-hand feedback.
If you still don't know the correct way to use this powerful tool, you need to know some basic steps of email marketing so that you can take advantage of it and avoid making rookie mistakes.
Blackquote Remember that the main purpose of an email is to sell, to make something known or to generate a feeling through the information you share.
The fundamental start to generating a successful and selling email is to have a reliable database. The emails you send must reach the people who really want to receive them, by this I mean that you should never buy generic databases to increase your number of contacts because instead of creating a bond with your audience, you will generate the opposite.
Database
The best thing you can do to build your database is to set up a section on your website for people who really want to receive your information to subscribe to it. It's important that as your database grows, you segment your contacts so that each one receives the precise information they require.
Don't forget to include a link so people can unsubscribe at any time.
Elements of a successful email
Now we get to the important part: how to make an email successful? The most important thing is that it is consistent , the message is clear and it comes from a corporate email , otherwise it is very likely to go straight to the spam folder.
The title you choose for your email should be clear and concise and not mislead people with fancy words. It is also not advisable to use words like offer , free or cheap .
The design of the email you send should be attractive and contain clear information. If you use images or videos, try not to make them cause problems when loading; otherwise the message will arrive halfway...
It is important that you always use the tools that your email marketing provider provides you to send your messages to avoid in every possible way that they end up as spam on your recipients' email servers.
Email marketing providers
Some email marketing service providers give you the option to personalize each email you send with the recipient's name to convey the message in a more personal way and build a bond with your audience. Don't forget the Call-To-Action : this is one of the main reasons for email.
It is vital that you do not forget to create responsive emails , this means that they can be viewed on any device such as computers, tablets or cell phones. By doing this, no detail of the information you send will be lost and it will be easier for your email to be read.
The perfect moment
A relevant tip when sending successful emails is to segment the time north korea business email list
day of sending your emails. For example, if it is an email with information about new products, services or an article that you think may be worth sharing, then choose the days and times when your target audience is usually available to read it calmly.
The same applies to offers, promotions or virtual gifts, such as e-books or tutorials. On the last days of the week in the afternoon, there is usually a greater willingness to open, read, download and even make an online purchase.
Any information you send should focus solely on the customer and how their life will be improved by reading or taking the call to action.
Remember to measure the impact of your email marketing campaigns and, above all, the impact of a single email, because this way you will know what path to take if something doesn't work and change it or restart immediately.
Finally, don't be invasive with the number of emails you send: you want people to buy from you or get to know you; not to delete you from their contacts...
