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Frequently Asked Questions
What is the difference between a fractional CMO and an agency?
A fractional CMO is an embedded, part-time marketing executive who provides leadership and long-term strategic guidance. In contrast, a marketing agency offers specific services such as campaign management or digital advertising, usually as an external partner.
While a fractional CMO becomes part of your team, helping shape strategy and execution, agencies are hired to complete defined tasks or projects but don’t provide overall leadership.
A fractional CMO offers part-time, senior-level marketing leadership. They oversee your company’s marketing strategy, manage teams, and ensure marketing aligns with business goals. They provide hands-on involvement in both strategy and execution, helping businesses with long-term initiatives like scaling, entering new markets, or improving customer engagement.
They offer services to different industries, including but not limited to hospitality, retail, SaaS, education, legal, real estate, and nonprofits.
What is a marketing consultant?
A marketing consultant provides expert advice for specific marketing challenges or short-term projects. They assess your current marketing efforts, offer strategic recommendations, and often help businesses launch new initiatives or solve specific problems. Unlike a fractional CMO, a consultant is usually not involved in execution or long-term leadership.
