Managers play a crucial role within a company. True ambassadors, they represent the company's brand at all times.
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They can serve a variety of functions, including recruiting, managing a team, or identifying new talent to join their company's ranks.
d. However, managers are more interested than others in actively participating in this professional network.
There are many reasons why managers' presence on LinkedIn is essential…
1. Hire new employees
Searching for new talent, increasing activity, renewing staff after philippine country code departures… There are many reasons why we need new employees. Some managers may take on the role of HR manager and take charge of recruiting for the company. LinkedIn seems to be the social network of choice for finding professionals to collaborate with. Thanks to LinkedIn™ , managers and leaders have direct access to users’ online CVs (and much more!). The summary and the skills mentioned or recommended can, at a glance, inform them about the person to determine if they fit the business needs for a possible collaboration. With 572 million users worldwide on LinkedIn , managers have every chance of finding quality employees to participate in the business plan and of finding employees who share the same values as the company. By searching for new talent, they also develop their business network at the same time.
2. Get visibility
Thanks to social media and the internet, today's professionals have endless opportunities to gain visibility and make themselves known. LinkedIn, unlike Facebook, allows you to be referenced on Google by referencing the profile. To optimize SEO you must, of course, use precise and appropriate keywords and activate the visibility option in the settings. Why should a manager pay special attention to visibility? Because as an employer brand ambassador , it is important to be visible and active on the network. We mistakenly believe that the development and representation of the brand by the company depends solely on its leader or founder. Every person who works for this company becomes an ambassador for the latter and personifies the brand and its values. The role of a manager in spreading the brand and its image is crucial. To gain visibility on LinkedIn, all you need to do is share relevant and interesting content with your industry, participate in group discussions, write articles or interact with the network. The possibilities on LinkedIn are endless. Great content can quickly create a buzz and spread virally.
3. Find new talents
As a social leader, the manager also has the role of finding new talent for the company he represents. In a rapidly changing and evolving world, we constantly need new skills to compensate for this development and turnover. Thanks to experiences, summaries, keywords, recommendations and skills on LinkedIn profiles, managers can use these functions to find talents that the company lacks.
4. Generate commitment
As the manager is the ambassador of his brand, he can create adhesion and loyalty towards it. To do this, it is necessary to generate interest, but above all commitment. LinkedIn is, again, a blessing for this. It is very easy to create engagement ( interactions, likes , posts, comments, shares…) or to form a community on LinkedIn. As on Facebook, we can share or produce content. As long as it is interesting and relevant to our readers, it will promote interactions with our audience. This will encourage the latter to become interested in the brand and, why not, awaken the desire to join it: this is called employer branding. When people feel committed, they tend to provide support, dedication and loyalty to the brand.
5. Unite the teams
One of the most important roles of a manager is to unite the team he or she leads. His or her purpose is to bring people together, respecting and listening to individual needs. By being present on LinkedIn, he or she can start a conversation directly with his or her collaborators and let them express themselves. This increases his or her trust and sympathy capital, as well as reassuring the team of his or her availability.
6. Generate interest
If the manager fails to create real engagement, he can still generate interest in the brand he embodies. If he uses the right keywords, if he is active and regular in publishing content or sharing content on LinkedIn, he will gain visibility and therefore have a better chance of being noticed. Both within his company, but also within his market. So, there is nothing to lose by being active on LinkedIn – on the contrary.
7. Be on the lookout for new opportunities
Even if a manager works primarily for his or her company, nothing prevents him or her from developing his or her own personal branding. He or she can seek out new opportunities, develop his or her own career and image. On LinkedIn, we have the option to activate the “listen to new opportunities” option without our company knowing about it (except for some headhunters or recruiters active on LinkedIn who have a special recruiter subscription). This allows us to be more visible to recruiters, receive proposals and take a new step in our professional career. Being a manager in a company should not prevent us from listening to opportunities, evolving and discovering new horizons.
In conclusion: the manager is key to the company, he or she arouses interest, commitment, attractiveness and brand loyalty.
The manager is the spokesperson for his company, he must represent it in the best possible way by arousing the interest and commitment of his employees, but also of his LinkedIn audience. He can now take advantage of all the opportunities offered by the Internet to develop the company's digital identity and make it more visible. With a good strategy, the manager becomes a prominent ambassador for a brand and consequently improves its image and attractiveness.
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