How to use automated personalized emails

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The standard form usually requires information such as a name, date of birth, and location. But you can include any other fields that help you learn more about the user.

Once you have collected enough data, you can create your segments to start your campaign.

2.- Take advantage of user tracking on your website
How to use custom tracking emails

Tracking a user browsing your website is one of the most positive moves for your future emails. Especially since later, thanks to platforms like Google Analytics, you will obtain useful information about your visitors' movements.

This technique is ideal for evaluating the performance of your email marketing campaigns. In fact, these follow-ups will give you a deeper insight into the user's journey through your website, from the moment they open your email to the moment they make a purchase.

What does this mean?

These tracking tags will analyze the most important KPIs such as click-through, bounce or conversion rates and will take into account information such as the user's location or their own behavior. And all of this will help you adjust your campaigns for the future.

If you want to know how to use personalized emails that allow you to track this, pay attention. Professional platforms like MDirector allow you to create contact tags to track your email campaigns and obtain all these results.

3.- How to use personalized emails with dynamic content
How to use personalized emails with dynamic content

Just as dynamic texts optimize landing pages , dynamic content personalizes emails.

Here's how it works. It extracts information from your segment lists and modifies the content in the email itself depending on who the recipient is. It does all of this based on two criteria:

A pre-test : As emails with images, CTAs, offers, etc. are sent to users, their acceptance of each is analyzed and measured. From there, and based on the results obtained, the options will be reduced and those that have achieved a higher CTR will be optimized.
User context: This measurement is made based on factors such as:
When. Moment, day and time at which the email is received.
Where . The location from which the email is opened.
How. Device from which you open or view each message.
These two criteria are essential to know how to use personalized emails with dynamic content.

In addition, this technique is perfect for ensuring that products reach the right people at the right time. This way, sales are more likely to be generated.

4.- Segment-triggered automation

Finally, if you want to know how to use personalized emails, you should be very clear about one thing. You need to automate your messages . And if it is by segments, even better.

This process allows you to create emails that will be delivered automatically based on specific bua africa whatsapp number south africa dates, events, and your subscribers' activity on your website or based on their interaction with your content pieces.

Segment-triggered email automation uses your subscribers’ activity to further personalize your emails. This way, in addition to saving time and resources on doing it manually, you will ensure that your emails reach the right person at the right time.

Furthermore, data from “ The Transactional Email Report ” shows that automating emails not only provides better results, but also generates greater engagement. Users read them repeatedly and generate more revenue. That is why you should take advantage of the opportunity. If you know that they expect your messages and that they read them, don’t settle for standard emails. Work on them.

Segment-based automation tailors your content to the needs and expectations of the individual subscriber, increasing the chances that your emails will be opened, consumed, and prompted to take action.

But only if you segment your database will you be able to detect the tastes and habits of your contacts, and only then will you be able to personalize each message.

Do you need to create an email marketing campaign that properly reaches all your customers? Try MDirector, learn how to use personalized emails and in a few minutes you will have professional templates adapted to both desktop computers and mobile devices. In just a few minutes!