Aim for minimalism in your emails.

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You can be as creative as you want, but don't break this premise. Users don't want to receive emails full of data, text or images.

It's best to use a hero image that perfectly describes the reason for your message or what you want to convey as a brand. And then you manage the text as best suits you. You can look for interactivity with movement or any other type of idea you want to carry out.

For example, you can use an image carousel. This will allow you to add dynamic aspects to your email. And it can help you in the ability to display multiple products. However, keep in mind that excessive use of images can lead to buy a whatsapp number performance issues. And it may not help you get past spam filters.

Make sure your images work well. Don't send emails that only have images. It's also important to write alternative text in case a user has trouble loading that image.

7.- Close communication
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The way you communicate with your users is also changing in 2018. Leave formalities aside and adapt your way of speaking to your users. They like to see that you are also a person and that the human factor prevails in your brand.

Show it through the way you talk to them. Use a friendly tone, ask them questions, test them or whatever you need to know their opinion. Your brand identity is reflected in the way you talk to your users. Therefore, try to be as close as possible. Whatever your sector or industry allows you to be.

8.- Responsive design
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More and more users are checking their emails on mobile devices. You must therefore create emails that display correctly on these screens. Or even, you must design your strategy based on the sizes of these screens.

We live in a society where micro moments are increasingly being used. Most of those moments are spent using our mobile phones. It is in those moments that we open our email to catch up. That is why you need to make your email ready for any user to open it from any gadget.

Knowing whether your users prefer to use their phone to open email or prefer to do so on desktop is also relevant. If you don't send the email when they are likely to open it, your open rate will decrease.

9.- Email automation
Email Automation

In this new era of marketing, customers want to be noticed, they want to be talked to, they want to feel important. Email automation is often perceived as spam. However, far from it.

It is not correct to think that automated emails lack personalization. The truth is that automated emails sent through an automation system have an average of 152% higher click-through rate and 70% higher open rate compared to regular messages.

Unlike regular newsletters, email automation allows you to send personalized messages to specific people. Doing email marketing at the right time increases the chances of user engagement and will turn your customers into brand advocates.

In recent years, many businesses have leveraged the power of email marketing software to automate email sending. And it's predicted to be a growing trend in 2018.

To automate emails, it is best to hire email automation software . At MDirector we have created a tool that will allow you to create this type of mailing and make the most of your email marketing strategy.

Automated email marketing has never been easier. If you want to save time and stay up to date with email trends, start surprising your users with automated emails. Sign up for MDirector and start sending mass emails!