Google presents its automatically created resources to improve marketing campaigns in DMEXCO

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This week, the DMEXCO 2023 digital marketing fair is taking place in Cologne , Germany , and at this event, Google has announced the deployment of its new automatically created resources for marketing campaigns in different markets around the world.

These resources will enable businesses to present ads more easily and also connect effectively with more customers.


Automatically created resources (ACA)
The new feature that Google has list of taiyuan cell phone numbers introduced at the DMEXCO fair in Cologne is called ACA , automatically created resources, a new campaign-level feature for responsive search ads.

With this feature, Google Ads automatically generates new headlines and descriptions for advertisers based on the context of the ad by pulling information from advertisers' landing pages and other ads that already exist in their account.

In addition, any brand or company, if it does not like some of the resources that have been automatically created by Google, can delete them very easily and also has the possibility of evaluating the performance of each of these resources .

These resources, automatically created by Google, will be available to advertisers using search campaigns or Performance Max , with the aim of adapting to consumer behavior and the way in which they search for information, because these are two very important points to take into account for brands and which are usually constantly changing. Therefore, with this new function offered by Google, companies will be able to better adapt to their consumers thanks to these new titles and descriptions that the company generates automatically.

Google explains that with this new feature, they want to make it easier for people who work in marketing to generate useful and relevant ads in Google Search .

«To help marketing professionals, we are incorporating the most advanced technology , so that these marketing experts can present original and relevant creative content to a high-value audience and on a large scale. In this sense, we find it very interesting that the automatically created resources are generated in more languages ​​and are useful to more companies, including Spanish ones», explains the company.