Building an app is not something that can be achieved overnight

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3.- Influencers
Using influencers is another very suitable technique to promote your app, since depending on the influencer you choose, the news about your app will reach different platforms, such as blogs, social networks or forums . The fact that different influencers talk about your app will give you the possibility of expanding your target audience, since the followers of the chosen influencers can later become your clients.

4.- Facilitates its assessment
tripadvisor

App reviews and comments are essential to making the app a success. In fact, many times what drives users to install an app are the reviews they read about it.

Therefore, try to give users the opportunity to rate the app after a period of use. TripAdvisor has a section in its app specifically dedicated to users who have downloaded the app. In it, users can write their opinions about the app, leave comments or also have a help center at their disposal.

5.- Offer a utility with the application
Another key factor in ensuring the success of an app is that it is intended to provide some utility, that is, that it provides some benefit to the user. Some companies create an app simply because it is “in fashion” or because they “have to have it,” but in the end, just being there turns out to be a bad investment and can lead to the app failing.

No user wants to take up their mobile device's memory with an app that won't do anything for them, so you have to look for the benefit it can bring to the user. Therefore, always think about the functionality your app will have.

In this case, try to put yourself in the user's shoes. If you were someone interested in downloading the app of a company you liked, what use would you like it to have to make it worth downloading to your mobile?

The ThingThing app is a clear example of utility. Anyone who downloads the app has the option of installing shortcuts to different apps and functions on their mobile device on their mobile keyboard, such as images, Dropbox, the calendar or a social network. This makes writing easier for the user, since in this way, the user does not have to leave the chat they are cambodia whatsapp phone numbers in to send the other person something from another app they have downloaded on their mobile.

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. It requires organisation, originality and functionality. However, if you do it well and get these factors right, the app becomes the ideal ally for companies, as it helps them attract many clients, who you can then inform about your company's news.

Therefore, an app can be a great ally for your company's digital marketing strategy, since after attracting a certain number of users, you can send them communications through other means such as SMS, email, etc.

And what better way to do it than with a good tool that helps you create your campaigns and build loyalty among your users and customers in a personalized, segmented and economical way, as is the case with MDirector .