Sora, a prodigy that could blow up in Hollywood's face (and save it billions of dollars too)

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Hollywood, whose actors and screenwriters went on strike last year overseas to defend themselves against the (once rather mild) attacks of artificial intelligence (AI), has before it a new and phenomenal invention, Sora, which promises to forever change the paradigm by which the film and television industry is governed.

The future of AI in film and television was a key point in the negotiations to end the two strikes , which resulted in losses of almost $6 billion in the United States alone. Both actors and screenwriters negotiated tenaciously with the studios to avoid being replaced by ChatGPT and company.

However, what scriptwriters and actors feared so much just a few months ago is about to materialize, and do so on a large scale. And the culprit of the disaster is none other than the same thing they were already looking at with great suspicion a year ago: AI.

The nightmare of many who work professionally in the film and television industry has a specific name: Sora. OpenAI 's revolutionary software for generating hyper-realistic videos with AI is capable of creating films with only a tiny fraction of the time and money usually involved in traditional audiovisual productions.

Some filmmakers (who OpenAI is just beginning to court) have already sunk their teeth into Sora and have had the opportunity to witness his phenomenal wonders first-hand . This is the case of Walter Woodman, Sidney Leeder and Patrick Cederberg, who with the invaluable help of Sora have created a short film called “Airhead” and starring a man with an inflatable balloon for a head.


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Augmented reality and mixed reality artist Don Allen Stevenson III also had the chance to try out Sora. Using the OpenAI tool, he filmed a trailer for a pseudo-documentary called "Beyond Reality" that features amazing animal hybrids (giraffes and flamingos, for example).


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The possibilities that Sora holds within him for the film and television industry are virtually endless, but those possibilities are also missed opportunities for others . Producer Tyler Perry ( Black Panther: Wakanda Forever ), for example, recently decided to put a stop to plans to expand his production studio , motivated by the arrival of Sora on the scene.

The idea of ​​what Sora can do is inevitably tempting for the Hollywood bosses who are currently being targeted by OpenAI. With this tool, films, series and commercials of the highest quality can be created without the need for actors and scriptwriters. Thanks to Sora, strikes and the suspension of filming due to bad weather conditions or pandemics are also eliminated from the equation.

Hollywood, between caution and fascination with Sora
Sora seems like every Hollywood producer's dream come true. But what some see as a dream is others see as a nightmare. After all, using Sora on a large scale could result in mass layoffs in the film and television industry, and such layoffs would also damage the reputation of the studios that carry them out.

The question remains whether the general public will actually embrace the audiovisual bulgaria whatsapp data productions born from the wombs of Sora and company. Can synthetic performers captivate fans as much as real-life actors? And even if AI-generated films initially fascinate moviegoers, won't they eventually become fatigued when confronted with images that always follow the same pattern?

What if AI-powered scripts don't work out after all and Hollywood studios have to reach out to real-life screenwriters again?

In this new scenario that is already looming on the horizon, the advertising industry must also be confronted with a few questions. Do advertisers really want to do “product placement” in audiovisual productions generated with AI? And what if such productions are subject to criticism from the public? In this case, do advertisers not run the risk of becoming collateral victims?

However, as thorny as these questions inevitably are, Hollywood (and advertisers too) will likely succumb to the charms of AI . It would be naive to think they won't.

However, it is likely that Sora and company will only make their way into Hollywood gradually. Studios will take the trouble to experiment before diving headlong into the AI ​​pool and using this technology on a massive scale in their productions.

It is worth noting that Sora is by no means going to be a free tool for the major film studios. While OpenAI has not yet provided details on the price of this software, experts estimate that access to this tool for Hollywood studios could be at least six figures, an amount that is by no means negligible and is in any case much less than the money that is usually spent on conventional audiovisual productions.