The difference between human beings is their ability to create meaning for everything. Clothes are not just for protecting against the cold or heat, cars are not just for fast transportation, cell phones are not just for communication. Dolce&Gabbana, Ferrari and iPhone help us understand this quickly!
Let's move on to a more technical question and then we'll get back to the big "what" of the issue:
Human beings create distinctions and group or ungroup themselves based on them. And, to create them, they use a complex chain of perceptions, which pass through stimulus receptors, stimulus processing based on previous experiences and, finally, the response, returning the final result of this processing to the environment.
Phew! Now that we've covered that part, let's move on to chile phone number data a more practical point, the marketing one.
Based on these facts about stimulus, processing and response, companies and their marketing departments developed tools, such as visual advertisements, so that their products would be well accepted and, consequently, purchased by people, who came to be affectionately called “consumers”.
The idea was so successful that it has been improved and replicated to this day. Thousands of advertisements took to the streets. Visual stimulation galore. Then they started doing the same with the other senses. Experiential marketing to explore touch, smell, and taste. And one of the most widely explored were those that combined vision and hearing: videos.
The synchronized combination of moving images and sounds, music and effects is one of the main assets for companies to stand out and attract attention in this world covered by advertisements without clear differentiation.
The sensitivity of capturing human feelings and converting them into a script, which will come to life through real people, actors or 3D characters, associated with a soundtrack, has the power to mobilize all these neurotransmitters and direct people to the point of sale.
On the other hand, if this work is not done well, that is, if the script or idea are not creative or sensitive enough, if the quality of the image capture does not match what people expect, if the audio/music is out of sync with what the visual part is transmitting, the result may be the opposite of what is expected. That is why it is important to have a more experienced team to conduct this process and correctly awaken the sense of your target audience in order to then bring the response that everyone expects when producing this type of material: public preference and, consequently, sales.
How about valuing the importance of your potential customers’ senses and achieving surprising results?
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